Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in other media sectors. A highly complex, computer auction-based system of buying ads – with transactions taking fractions of a second – programmatic trading is similar to how stocks and share are traded in the City. The trading, which takes the form of automated real-time bidding based on complicated algorithms, matches ads with audiences.Long-established methods of buying and selling advertising, involving transactions between media buying agencies and media companies' in-house sales teams, are under threat as publishers, broadcasters and outdoor advertising companies eye up the cost-saving opportunities of programmatic trading.Jay Stevens, international general manager at automated advertising seller Rubicon Project, which last year struck a strategic deal with News Corp to sell its inventory programmatically, says: "We are seeing entire markets moving en masse. Publishers are watching print revenue decline and looking at digital to make up the [revenue] they are losing in print. They have to move to automated trading or they will die."Programmatic trading is forecast to grow from a $12bn industry in 2013 to $32.5bn in 2017, across the UK and eight other countries where it is best... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-10 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 04/05/2011 - 15:48 The owners of the Torbay Bookshop, the Paignton based independent bookseller, have put the shop up for sale after almost 20 years trading. Co-owner Matthew Clarke said it was the right time to sell the business, with he and... Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Wed, 04/05/2011 - 16:00 Booksellers suffered their poorest sales in almost eight years last week with spending on physical books slumping by 12% week-on-week. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-04 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 03/05/2011 - 11:42 E-book sales at Hachette UK quadrupled in the first quarter of 2011 and are more than 5% of HUKs trade sales, the company revealed today (3rd May), adding that it was beginning to catch up with the US, where ebooks now account... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 03/05/2011 - 08:30 High street retailer Argos intends to increase its online book range from 500 to 5,000 titles over the next month. The chain store, known for stocking a large range of non-food products, launched its books category on its... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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A newspaper publishers copyright attack dog got a swat on the nose last week. Righthaven LLC has filed over 250 infringement lawsuits in Nevada, Colorado, and California on behalf of Las Vegas Review-Journal, the Denver Post, and other newspapers. But a federal judge has declined to indulge its... Continue reading at AdWeek
[ AdWeek | 2011-05-03 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 03/05/2011 - 09:22 The digital publishing market is now worth 6% of UK publishers' sales, the Publishers Association has revealed, with consumer digital sales up more than 300% in 2010 to £16mthe third year of treble digit growth. The PA... Continue reading at The Bookseller
[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 28/04/2011 - 15:24 Penguin's ebook sales have doubled in the first quarter of 2011 compared to the same period in 2010, its parent company Pearson revealed in a statement today (28th April). In its interim management statement covering the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-28 00:00:00 UTC ]
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Written By: Philip Jones and Jenny Roper Publication Date: Wed, 27/04/2011 - 16:00 Book sales dropped 9% last week as the Easter weekend cut into retail time, but the market was still up on the same week last year with sales up 2.1%, a second consecutive week of year-on-year growth after a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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Barnes & Nobles advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at The New York Times
[ The New York Times | 2011-04-25 00:00:00 UTC ]
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The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 21/04/2011 - 13:45 The Random House Group has made a series of appointments as part of a reshuffle of its international sales department, including the creation of a group sales and marketing director role for East Asia. Sales and marketing... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 19/04/2011 - 09:40 Tesco UK sales rose by 5.5% in a year where the company said book sales "grew well." The supermarket released its preliminary results for the 52 weeks to 26th February 2011 this morning (19th April), showing that UK sales grew... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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Here's a clever idea from Chris Dixon: The investor and entrepreneur has turned his well-read blog into an ebook. Dixon, who runs Hunch and helps steer Founder Collective's bets when he's not blogging, has taken a couple years' worth of posts and compiled them into "Startups; Dixon's proceeds... Continue reading at AllThingsD
[ AllThingsD | 2011-04-19 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 18/04/2011 - 09:20 Poetry publishers have united en masse to demand the Arts Council overturn its decision to stop funding the Poetry Book Society, saying the demise of the organisation would lead to a "considerable loss of sales". A total of... Continue reading at The Bookseller
[ The Bookseller | 2011-04-18 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 15/04/2011 - 08:44 HarperCollins Children's Books m.d. Mario Santos is leaving the publisher at the end of June to "pursue other career opportunities". Publisher Ann-Janine Murtagh has been promoted to take overall publishing and business... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 18/04/2011 - 09:22 Amazon.co.uk has launched a two-week Kindle ebook promotion, with Michel Faber's The Crimson Petal and the White priced £1.47. According to information sent to publishers whose books will feature, the campaign will be a... Continue reading at The Bookseller
[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 13/04/2011 - 09:26 Sales at wholesaler Bertrams dropped 3% in the last six months, with library sales down 25%. But strong international sales and a "resilient" retail performance in the face of a slowing consumer book market helped arrest the... Continue reading at The Bookseller
[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Written By: Benedicte Page and Philip Stone Publication Date: Mon, 11/04/2011 - 09:40 Book sales have slumped on both sides of the Atlantic as the British and American markets experienced year-on-year declines in the first quarter of 2011. Book sales in the UK were down 3.1% to £324m, with... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/04/2011 - 08:48 A record number of exhibitors are set to showcase at the London International Book Fair next week, as one publishing m.d. reported a "bouncy and optimistic" mood ahead of the three-day event and digital conference. read more Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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