Adobe is bringing generative AI features to Photoshop, After Effects and Premiere Pro

Adobe’s suite of photo and video editing software has long leveraged the assistance of machine intelligence to help its human users do their jobs, having employed the Sensei AI system for more than a decade to power features like Neural Filters in Photoshop or Acrobat's Liquid Mode. On Tuesday, Adobe revealed its next generation of AI features, a family of generative models the company has collectively dubbed, Firefly — the first of which will generate both images and font effects.“Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful,” said David Wadhwani, president, Adobe’s Digital Media Business, said in Tuesday’s release. “With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative confidence for all creators from high-end creative professionals to the long tail of the creator economy.”With it, would-be digital artists are no longer limited by their sub-par dexterity or sheer lack of artistic talent — they will be able to speak into existence professional-quality illustrations using only the power of their words. And it's not just text-to-image — Firefly’s multimodal nature means that audio, video, illustrations and 3D models can all be generated via the system and enough verbal gymnastics. The first model of the Firefly family is, according to the... Continue reading at 'Engadget'

[ Engadget | 2023-03-21 13:00:34 UTC ]

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Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Ozy founder Carlos Watson repeatedly lied to and deceived investors and lenders, according to his indictment

Here are some of the crimes allegedly perpetrated by Ozy CEO Carlos Watson and other executives at the digital media company. Continue reading at Silicon Valley Business Journal

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Hitting the Books: Meet the man who helped Microsoft break into the entertainment business

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[ Engadget | 2023-02-19 15:30:33 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
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ChatGPT is suddenly everywhere. Are we ready?

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[ Engadget | 2023-02-03 18:00:31 UTC ]
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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
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10 books to add to your reading list in February

Bethanne Patrick's February picks include new work from Salman Rushdie and Zadie Smith, plus fresh insights into friendship, Silicon Valley and wolves. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-31 14:18:02 UTC ]
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BuzzFeed stock price skyrockets on news of deals with Meta and ChatGPT creator OpenAI

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[ Fast Company | 2023-01-27 08:45:00 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

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[ AdWeek | 2023-01-11 13:54:14 UTC ]
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WhatsApp and other messaging services left out of new Australian misinformation code, regulator says

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Digiday’s naughty and nice list for 2022

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[ Digiday | 2022-12-21 05:01:00 UTC ]
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Multicultural Reach Is a People Problem, Not a Technology Problem

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[ AdWeek | 2022-12-12 11:00:00 UTC ]
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Vox Media Will No Longer License Chorus, Its CMS Software

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How brands are driving better outcomes with attention-focused strategies

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[ Digiday | 2022-12-08 16:10:20 UTC ]
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Mercer Mayer Co-Founds New Entertainment and Licensing Company

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Two-thirds of UK’s biggest advertisers to cut television spend

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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

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Xbox Game Pass Ultimate now includes free trials for Apple Music and Apple TV+

Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget

[ Engadget | 2022-11-16 16:50:43 UTC ]
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How brick-and-mortar retail stores are the digital media channel of the future

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How Publishers Can Capitalize on the Rise of Intent Media

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