Adobe announces private data marketplace

Adobe today announced Audience Marketplace, a new data exchange in Adobe Audience Manager, the company’s data management platform (DMP). Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data faster and with more simplicity. The data exchange also enables companies to scale their high-value audience segments for personalized and targeted content across marketing channels. Adobe says that through Audience Marketplace, customers will benefit from integrations with leading data providers, while Adobe will make sure they are adhering to standard data privacy and security policies. The network will be able… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2015-11-12 00:00:00 UTC ]
News tagged with: #content publishers #audience segments #targeted content

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Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek

[ AdWeek | 2024-04-04 19:17:06 UTC ]
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ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company

This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across the newsroom as well as the... Continue reading at AdWeek

[ AdWeek | 2024-03-27 21:00:35 UTC ]
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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday

[ Digiday | 2024-03-27 04:01:00 UTC ]
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AAP Announces 2024 Hawkins, PROSE Award Winners

Princeton University Press has won the 2024 R.R. Hawkins Award for excellence in scholarly publishing for 'The Voices of Nature: How and Why Animals Communicate' by Nicolas Mathevon—the second year in a row the press has taken honor home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-27 04:00:00 UTC ]
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The National Book Foundation announces its 2024 5 Under 35 honorees.

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[ Literrary Hub | 2024-03-19 14:46:03 UTC ]
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Show Me the Data: PW talks with Katie Pryde

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[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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RuPaul Launches Author-Owned Online Book Marketplace

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[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
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[ Literrary Hub | 2024-02-28 09:41:46 UTC ]
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[ Publishing Perspectives | 2024-02-16 21:59:06 UTC ]
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Finalists for the 2024 National Book Critics Circle Awards Announced

The Finalists for 2024 National Book Critics Circle Awards were announced today. They include books published in 2023. Continue reading at Book Riot

[ Book Riot | 2024-01-25 15:20:11 UTC ]
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2024 National Book Critics Circle Awards Finalists Announced

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[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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[ Publishing Perspectives | 2024-01-24 21:49:42 UTC ]
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Bombardier unveils new private jet assembly plant at Pearson airport

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[ CBC | 2024-01-23 10:00:49 UTC ]
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2024 Hans Christian Andersen Award Shortlist Announced

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Google now admits it could collect data in Chrome's Incognito mode

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[ Engadget | 2024-01-17 10:38:07 UTC ]
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[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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Data Overwhelmingly Supports Libraries and Library Workers: Book Censorship News, January 5, 2024

The data supports the work of libraries and library workers far more than it doesn't. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-01-05 11:40:00 UTC ]
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