Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories about the world around us, with photography, film, radio, and original music all mixed together and performed live on stage. Chas Edwards is a co-founder of Pop-Up Magazine and the physical print publication it spawned, California Sunday Magazine.Edwards joins us as a guest of the Ad Lib podcast as Pop-Up Magazine is in the thick of its winter tour. If you missed them in California, New York or Austin, you can still catch them this week and weekend in New Orleans or Atlanta. Edwards gives us a breakdown of what it is, how it's evolved and how its unique business model has helped it thrive. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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When's the last time you sat down to read a book for several hours? Or even one hour? We are both card-carrying humanities scholars, but even we can barely scrape 15 minutes together for sustained engagement with a text. And yet humans are reading now more than ever when you think about the... Continue reading at Slate
[ Slate | 2013-10-17 00:00:00 UTC ]
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When David Shelley, publisher of Little, Brown U.K., arrived at a lunch to meet a potential new author named Robert Galbraith, he instead found a blonde woman sitting next to agent Neil Blair. "When she turned round I had the surprise of my life. She said, ‘I'm Jo.'" Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-16 00:00:00 UTC ]
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Forty-five US states have adopted the Common Core, a set of standards that spell out what US public school students learn in each grade, from kindergarten to graduation. How would you match up? Test yourself on everything from Dickens to Dirda to see how familiar you are with the novels, poems,... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-16 00:00:00 UTC ]
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WH Smith takes its UK site completely offline while it removes pornographic abuse-themed ebooks from its product listings. Continue reading at BBC World
[ BBC World | 2013-10-14 00:00:00 UTC ]
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Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek
[ AdWeek | 2013-10-14 00:00:00 UTC ]
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It's 2050. Somehow we haven't joined the dinosaurs in extinction, succumbed to the Secret Society of Super Villains, or been raptured up to the clouds. And the robots are friendly, not evil. Futurologist and environmentalist Sir Jonathan Porritt's The World We Made: Alex McKay's Story from 2050,... Continue reading at Fast Company
[ Fast Company | 2013-10-11 00:00:00 UTC ]
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There are tons of bad pop–up books out there, content to merely sprong, jut, accordion, or bulge. French paper engineer and children's book author Marion Bataille does a different kind of pop–up. She has released a trilogy of books that explore the design of the Roman alphabet and Arabic... Continue reading at Fast Company
[ Fast Company | 2013-10-11 00:00:00 UTC ]
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term... Continue reading at Advertising Age
[ Advertising Age | 2013-10-07 00:00:00 UTC ]
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For magazines in 2013, the year has been a case of glass half-full, glass half-empty: only 40 print titles folded during the first nine months, compared to 55 during the same period a year ago. But only 114 titles launched, compared to 155 during the first three quarters last year, according to... Continue reading at Crains New York
[ Crains New York | 2013-10-07 00:00:00 UTC ]
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Domino magazine, the shelter title that Conde Nast shuttered in 2009 during the economic recession, returned this week with a new print magazine and website.The magazine and site may look like the cheerful Domino its fans will remember, but the ownership and revenue model are quite different... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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When I moved to Paris in 2010, I’d already begun doing the majority of my reading on my Kindle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
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John Murray Press imprint Two Roads has acquired Girl Runner, a debut novel from Carrie Snyder... Continue reading at The Bookseller
[ The Bookseller | 2013-10-04 00:00:00 UTC ]
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Brazilian harbor pilot Francisco Pereira is launching Reflexiva—a publisher, institute, consultancy, and charitable foundation—at next week's Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-04 00:00:00 UTC ]
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Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD
[ AllThingsD | 2013-09-27 00:00:00 UTC ]
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Random House has launched new magazines aimed at exploring worlds created by their authors. First up: Margaret Atwood and George R.R. Martin. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
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Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek
[ AdWeek | 2013-09-25 00:00:00 UTC ]
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John Murray Press imprint Two Roads has signed a debut novel from Harvard creative writing... Continue reading at The Bookseller
[ The Bookseller | 2013-09-23 00:00:00 UTC ]
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