Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
News tagged with: #nielsen

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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #oral history #ad tech #digital media


Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


In the UK: Marcus Leaver Announces Gemini Books Group

The former chief of Quarto and Welbeck, Marcus Leaver announces the formation of a new publisher, the Gemini Books Group. The post In the UK: Marcus Leaver Announces Gemini Books Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-04 20:15:51 UTC ]
More news stories like this | News stories tagged with: #books group #quarto


Marcus Leaver Returns to Publishing with Gemini Books Group

The former Sterling Publishing, Quarto Publishing, and Welbeck Publishing Group head has formed Gemini Books Group, which will focus on publishing nonfiction gift books and children’s books in both the U.K. and U.S. markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #sterling publishing #quarto


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #open source #current situation #bottom line #unique position #digital publishers


Regnery Publishing Will Stay with Salem Media Group

Salem Media Group, parent company of Regnery Publishing, has been selling assets in an effort to cut its debt debt load, but a proposed sale of the publisher has been called off. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #regnery publishing #selling assets


These are the 10 best Amazon Black Friday deals on Kindles, Fire TV devices and Echos that you can get right now

Amazon started its Black Friday deals early this year, and many Amazon devices are on sale right now. We sifted through the sale and selected standout deals on Amazon Kindles, Fire TV sticks, Echo speakers, and Eero routers. There's also a bundle that combines an Amazon... Continue reading at Engadget

[ Engadget | 2023-11-17 15:30:25 UTC ]
More news stories like this | News stories tagged with: #video calls #list price #step-by-step instructions #management features #kindle


CEO of Hachette Book Group will step down at end of the year

The head of Hachette Book Group, Michael Pietsch, is retiring as CEO and will be succeeded by Hachette UK CEO David Shelley Continue reading at ABC News

[ ABC News | 2023-11-14 20:46:13 UTC ]
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The Chief Executive of Hachette Book Group to Step Down

Michael Pietsch will be replaced on Jan. 1 by the chief executive of Hachette UK, who will helm both divisions, bringing them into closer alignment. Continue reading at The New York Times

[ The New York Times | 2023-11-14 20:01:58 UTC ]
More news stories like this | News stories tagged with: #michael pietsch #hachette uk #hachette


Hachette Book Group, Hachette UK to Move Under United Management Team

Under what it calls a "new English-language management structure," Hachette Livre has named Hachette UK CEO David Shelley head of both Hachette Book Group and HUK, while current HBG CEO Michael Pietsch will retire as CEO and serve as chairman of the new group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #hachette livre #hachette


Jack Artenstein, Former S&S Group President and Publisher, Dies at 83

After executive roles at Grosset & Dunlap and Simon & Schuster, Artenstein launched RGA/Lowell House in 1984, and sold the company to the NTC/Contemporary Publishing Group in 1998. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #executive roles #grosset dunlap #simon schuster


Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


RELX Group Is the World's Largest Publisher for the Fifth Year Running

Our annual ranking of the world’s biggest book publishers was once again topped by the STM and legal giant, which toppled Pearson from its perch in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #relx group #largest publisher #year running #annual ranking #pearson


Edward Bleier, Visionary Executive at Dawn of Cable TV, Dies at 94

Seeing untold promise in new technology, he was a prime mover in the creation of the cable industry, helping to transform Time Warner Cable into a giant in the field. Continue reading at The New York Times

[ The New York Times | 2023-10-19 20:03:36 UTC ]
More news stories like this | News stories tagged with: #visionary executive #cable tv #prime mover #time warner


News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #broader effort #publishers including


Hachette Book Group Reports Third Quarter Revenue Dip

CEO Michael Pietsch said the 5.2% decline was attributable to "a lighter publication schedule" compared to the same period last year and "a downward trend" in the overall publishing market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #2% decline #downward trend #publishing market #book group


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publisher


Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
More news stories like this | News stories tagged with: #diverse audiences #somos


Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #sponsorship revenue #publishing summit


Hachette Book Group Names Lauren Monaco as EVP, Director of Sales

'To bring our sales and publishing teams even closer together,' says Michael Pietsch, Lauren Monaco follows Alison Lazarus at HBG. The post Hachette Book Group Names Lauren Monaco as EVP, Director of Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-20 21:48:53 UTC ]
More news stories like this | News stories tagged with: #publishing teams #michael pietsch #book group