Active Interest Media Gets Into Cannabis | People on the Move

Earlier this week, Active Interest Media, publisher of Better Nutrition, Yoga Journal and a slew of recently acquired former F+W titles, among many others, announced the launch of NatuRx, a new print and digital media brand with a self-described mission of "educating health-conscious consumers about cannabis." Led by managing director Jonathan Dorn, who has held numerous executive and editorial roles at the company since joining as EIC of Backpacker in 2007, and GM of retail Rob Lutz as publisher, the first issue hits newsstands Sept. 26 with an initial run of 200,000-250,000 copies and a quarterly frequency, with a goal to expand it to bimonthly after the first year, according to Dorn. Dorn said that AIM's national reach and the magazine's focus on wellness will be key differentiators in an increasingly crowded cannabis media space, adding, "I'd also say that we're going to be much more service oriented than most mags ... [focused on] cannabis science, health, legality and products, of course, but we'll also do travel, dining, nutrition, fitness and workplace stories—through the lens of cannabis know-how." [caption id="attachment_171401" align="alignright" width="150"] Peter Moore[/caption] Joining the company to head up NatuRx as editor-in-chief will be Peter Moore, who spent 20 years on the editorial team at Men's Health before leaving then-publisher Rodale Inc. in 2015, and was articles editor at Playboy from 1986 to 1995. Bryan Nanista, creative director of... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-19 18:48:19 UTC ]

Other news stories related to: "Active Interest Media Gets Into Cannabis | People on the Move"

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this

Myanmar’s embattled press faces a military coup

Yesterday—after a decade of democratic transition, five years of elected government, and several days of threats, apparent walkbacks, and rumors—Myanmar’s military executed a coup and returned to power. Myawaddy TV, a station owned by the military, announced that Min Aung Hlaing—the army’s... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-02-02 13:37:45 UTC ]
More news stories like this

Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek

[ AdWeek | 2021-01-27 23:07:08 UTC ]
More news stories like this

What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week

[ Media Week | 2021-01-27 09:12:11 UTC ]
More news stories like this

Steinberger Steps Down, Phillips Up as Arcadia CEO

David Steinberger is stepping down as CEO of Arcadia Publishing and will be succeeded in the role by Brittain Phillips, currently director of business development. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
More news stories like this

'There’s no other law like this in Australia': Facebook hits out at digital media code

The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff

[ Stuff | 2021-01-20 18:52:54 UTC ]
More news stories like this

Should social media companies alone have the power to ban Donald Trump?

Should the public be represented if digital media has created a new public square? Continue reading at Media Week

[ Media Week | 2021-01-12 14:01:06 UTC ]
More news stories like this

Digital media company launches flagship site iPondr to 'foster a more connected society'

Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
More news stories like this

New Report Offers Post-Pandemic Outlook for Book Business

In a free 50-page report released this week, three veteran publishing and digital media consultants offer a postmortem on 2020 and a glimpse at what the future holds for publishers, booksellers, libraries and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
More news stories like this

Journalism’s obligation to democracy extends beyond the runoffs

Yesterday, Georgia voters returned to the polls to decide which candidates would represent the state in the US Senate—and, by extension, which party would control Congress for the next two years. Early this morning, national outlets declared Reverend Raphael Warnock, a Democrat, the winner of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-01-06 15:02:37 UTC ]
More news stories like this

For Vice Media, bad-boy news culture is dead, long live news

Vice Media spent 2020 putting news more at the forefront of its brand, but it still has work to do positioning itself in the digital media landscape. The post For Vice Media, bad-boy news culture is dead, long live news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-12-30 05:01:28 UTC ]
More news stories like this

Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek

[ AdWeek | 2020-12-29 12:00:28 UTC ]
More news stories like this

Boston-born digital media startup shuts down

Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
More news stories like this

How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this

IAB Sets Virtual NewFronts 2021 Date, Extends Invitation to Linear TV

The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek

[ AdWeek | 2020-12-10 10:00:00 UTC ]
More news stories like this

The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists

This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-12-08 19:30:47 UTC ]
More news stories like this

The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists

[ Digiday | 2020-12-08 19:30:47 UTC ]
More news stories like this

National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this

Vintage Books Podcast teams up with Black Ballad and Evans

The Vintage Books Podcast is marking its 10th anniversary by partnering with digital media platform Black Ballad for a special Christmas episode with Diana Evans. Continue reading at The Bookseller

[ The Bookseller | 2020-12-06 18:09:28 UTC ]
More news stories like this