AARP Widens Its Lead as America’s Most-Read Magazine

As it does twice each year, GfK MRI released its latest round of magazine audience estimates—the average per-issue readership among U.S. adults for about 200 of the most widely-read magazines—based on consumer research conducted over a nine-month period. The Spring 2018 figures—drawn from the two most recent waves of survey data, running from September 2017 to May 2018—reveal that AARP The Magazine has extended its lead over People as America's most widely-read print magazine pound-for-pound, averaging an estimated 38.6 million readers per issue. AARP first overtook People for the top ranking in GfK's Fall 2017 report. While the majority of the top-ten titles saw a decline in print readership as compared to the Spring 2017 numbers, that figure represents an increase of about 0.2 percent for AARP, which the data suggest has increased its average print audience by about 105,000 readers per issue since a year ago. While its average reader increased slightly in age (64 years this year compared to 63 years, six months in Spring 2017) AARP—which publishes three separate editions of each issue for readers aged 50 to 59, 60 to 69, and 70 and up—says it's gained 479,000 readers aged 60 or younger in the past six months alone. The Costco Connection—the only other freely-distributed, membership-based magazine in the top 10—also happened to be the only other title to see a year-over-year gain in average per-issue readership, adding a little over one-million new readers for an... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-22 00:00:00 UTC ]
News tagged with: #national geographic #good housekeeping #sports illustrated #southern living #family circle

Other Publishing stories related to: 'AARP Widens Its Lead as America’s Most-Read Magazine'


Fewer new magazines, fewer closures this year

and Matthew Flamm - The magazine industry saw slightly fewer launches in the first quarter of 2012, compared to a year ago, but—on the positive side—there were many fewer closures, according to a survey released Monday by MediaFinder, the online database of U.S. and Canadian publications. Not... Continue reading at Crains New York

[ Crains New York | 2012-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printing costs #top category #bloomberg pursuits #bloomsbury publishing #announcement monday #educational resources


Elle boosts magazine subscriptions with Twitter

Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week

[ Media Week | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine subscriptions


What To Read On Your New iPad: Fast Company's Retina-Optimized Mark Zuckerberg Cover Story!

The April 2012 issue of Fast Company is now available on the iTunes Store, and it's optimized for reading on the new iPad. The image below shows how much sharper the type looks when viewed on the new iPad with the Retina display. The images are in high definition, too, rasterized at four times... Continue reading at Fast Company

[ Fast Company | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single issues #one-year subscription #account information #gain access #kindle edition #kindle store #nook store


New iPad Is Messing Up Magazines

Despite its many bells and whistles, Apple’s new iPad 3 has been the subject of complaints since the device’s March 16th release date. Most recently, Mashable noted that magazines have a poor appearance on the iPad 3’s high-resolution screen. The reason is relatively simple. The magazines are... Continue reading at AdWeek

[ AdWeek | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst titles #load faster #screen sizes


Media Decoder Blog: McClatchy Chief to Lead The A.P.

Gary Pruitt, chairman and chief executive of the newspaper publisher McClatchy Company, becomes the 13th leader of The Associated Press. Continue reading at The New York Times

[ The New York Times | 2012-03-22 00:00:00 UTC ]
More news stories like this |


New York Magazine Takes Home Digital Ellie for General Excellence

NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general excellence #mpa digital #american society #lucy danziger


Book review: 'Reading for My Life,' essays by John Leonard

This is a brilliant collection of writings on politics, social and cultural engagement and literary life.Reading for My Life Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary life #book review


The Top Magazine Industry Deals of 2011

While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands was the biggest strictly magazine deal of the year, it... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big deals


Making ebooks even more kid-friendly: the Storia reading app from Scholastic

Scholastic's Storia reading app includes many children's titles previously unavailable in ebook format Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook format


Sector Analysis: Magazines

A sector in transition, magazines are experimenting with digital platforms and deeper reader engagement. Mike Fletcher speaks to the leading magazine publishers about what is happening, just weeks after the latest ABC figures were posted. Continue reading at Media Week

[ Media Week | 2012-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sector analysis #digital platforms


Pinterest: The New Facebook For Lifestyle Magazines

While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek

[ AdWeek | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate director #web traffic #sit back


Daily-deal sites offer magazines circulation growth

Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and... Continue reading at Crains New York

[ Crains New York | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology review #monetize content #higher rate


Drag; Drop; Read: Apple's New iBooks Author Format

In early January, Apple released iBooks Author, a groundbreaking drag-and-drop ebook authoring environment that promises to democratize the production of complex, structured books, notably including textbooks. But iBooks Author could also presage something else: the eclipse of open ebook standards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early january #ibooks author


Nokia announces Nokia Reading at MWC 2012, brings content together, makes it available offline

Among the many goodies Nokia unveiled in its presser at MWC 2012 is a new hub for consuming your favorite written content. Called Nokia Reading, it brings your news feeds, ebooks, and audio books together in a unified, digital magazine-like format that can be accessed on- or offline. The app... Continue reading at Engadget

[ Engadget | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #audio books #breaking news #live tile


A view from the top: Magazine leaders give their take on the ABCs

The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week

[ Media Week | 2012-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest figures #audit bureau #digital era


MAGAZINE ABCs: Soap titles sink in TV listings sector

The circulations of IPC's Soaplife and Hearst Magazines' Inside Soap have fallen significantly year on year, although the majority of TV titles avoided large declines, according to the July to December 2011 magazine ABC figures. Continue reading at Media Week

[ Media Week | 2012-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine abcs #hearst magazines


Bloomberg Executive Is Said to Be in Talks to Lead Dow Jones

News Corporation is said to be in advanced talks to hire Lex Fenwick as the chief executive of Dow Jones, filling a six-month vacancy created when the publisher’s top executive resigned amid the phone-hacking scandal in Britain. Mr. Fenwick ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advanced talks #news corporation #dow jones #phone-hacking scandal


Bloomberg to Launch Luxury Lifestyle Magazine

Users of the Bloomberg Terminal are among the richest demographic in the world, and advertisers will soon be able to reach them via a new luxury lifestyle magazine. The first issue of Bloomberg Pursuits launches next month and will reach most of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-27 00:00:00 UTC ]
More news stories like this |


Gale departs Quick Reads

Literacy charity Quick Reads is to recruit a new project director following Kathy Gale’s... Continue reading at The Bookseller

[ The Bookseller | 2012-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #project director #kathy gale


Mirror launches year-long reading campaign

The Daily Mirror is to run a We Love Reading campaign, backed by poet laureate Carol Ann Duffy,... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mirror