A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane.  Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).”  “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-30 09:00:00 UTC ]

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Pinter & Martin scoops NHS midwife memoir

Pinter & Martin is to publish Overdue: Birth, Burnout and a Blueprint for a Better NHS by midwife Amity Reed.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-20 03:50:51 UTC ]
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The Trump administration’s terrible record on coronavirus data

Recently, the Trump administration told hospitals to stop sharing data on COVID-19, the disease caused by the coronavirus, with the Centers for Disease Control and Prevention. Instead, hospitals were to share information with a private company contracted by the Department of Human and Health... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-07-17 11:55:45 UTC ]
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Panel Mania: ‘Spellbound’

Spellbound is also a memoir of identity by a trans artist, with episodes from Som's life reimagined as lived out by her cisgender quasi-avatar Anjali. The post Panel Mania: ‘Spellbound’ appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2020-07-17 10:00:21 UTC ]
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Christopher Dickey, Longtime Foreign Correspondent, Dies at 68

Mr. Dickey reported from war zones and published seven books, including a memoir about growing up with his famous father. Continue reading at The New York Times

[ The New York Times | 2020-07-17 09:14:36 UTC ]
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Book Deals: Week of July 20, 2020

Hanover Square Press buys a memoir from a Daily Beast editor for six figures, Andrew McCarthy sells a memoir about his Brat Pack days to Grand Central, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-17 04:00:00 UTC ]
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Mary Trump's memoir sells 950,000 on first day, setting a record for publisher

'Too Much and Never Enough,' Mary L. Trump's book on her uncle Donald Trump sets record for Simon & Schuster. But POTUS has nothing on Voldemort. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-16 16:14:02 UTC ]
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Colin Jost has a new memoir — and some thoughts on the end of his SNL run

In ”A Very Punchable Face,” the comedian pulls back the curtain on 30 Rockefeller Plaza and shares sidesplitting anecdotes from an uncannily eventful life. Continue reading at The Washington Post

[ The Washington Post | 2020-07-15 13:15:00 UTC ]
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Stephanie Danler Performs an Excerpt From Her Memoir Stray

Storybound is a radio theater program designed for the podcast age. Hosted by Jude Brewer and with original music composed for each episode, the podcast features the voices of today’s literary icons reading their essays, poems, and fiction. In this week’s episode, Stephanie Danler reads an... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-14 08:48:18 UTC ]
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The Complexities and Joys of Adult Female Friendship: A Reading List

Women’s friendships have always been fertile ground for literary exploration. One reason we wanted to write a memoir of our own decade-long friendship is that books are one of the few places that have always reflected the intensity and complexity of platonic relationships. The world at large... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-14 08:48:02 UTC ]
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How Do You Write a Memoir of the Unknown?

Write what you know, they say. This is what I know. On November 19, 2013, my younger sister, Sarah, died of a drug overdose in the bathroom of her boyfriend’s home. She was 24 years old and an opiate addict. Her body wasn’t found for four days. Her dog was locked inside the house with […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-10 08:47:22 UTC ]
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Why the President Didn’t Want the World to Read Mary Trump’s Story

The new memoir takes you inside a dysfunctional American family—and into Donald Trump’s mind. Continue reading at Slate

[ Slate | 2020-07-09 19:25:33 UTC ]
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Mariah Carey's 'unfiltered' memoir to Pan Macmillan

Megastar Mariah Carey's memoir will be published by Pan Macmillan in the UK, promising to tell the “unfiltered” story of the singer's life. Continue reading at The Bookseller

[ The Bookseller | 2020-07-09 12:52:18 UTC ]
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Akbar’s memoir of sisterhood, TB and grief to Sceptre

Sceptre has pre-empted Consumed: A Sister’s Story by Guardian chief theatre critic Arifa Akbar. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 16:54:24 UTC ]
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I Wrote My Memoir for the Same Reasons I Went to the Shooting Range

This is before, so I’m double-washing only because I’m about to head into the range where Manny, the ex-SWAT, ex-Navy firearms instructor my friend and I have hired, will have his hands around mine. We’ve been learning on decoys for two hours, and now it’s time to shoot for real. I mean to... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-08 08:49:20 UTC ]
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Amazon Charts: Walliams and Hinch winch up the rankings

David Walliams and Tony Ross' The World's Worst Parents (HarperCollins) zipped upwards 11 places to the Amazon Charts' Most-Sold: Fiction top spot, as Mrs Hinch's memoir This is Me (Michael Joseph), due to be released in October, swept straight to the top of Most-Sold: Non-Fiction. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 08:45:20 UTC ]
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Virago wins eight-way auction for memoir exploring racial justice

Virago has acquired I’m Still Here: Black Dignity in a World Made for Whiteness by Austin Channing Brown in an eight-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 21:39:52 UTC ]
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Viking pre-empts Wang's 'remarkable' memoir of undocumented childhood

Viking has pre-empted a “remarkable” memoir by lawyer Qian Julie Wang about her childhood spent in severe poverty as an undocumented Chinese immigrant in Brooklyn. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 18:57:02 UTC ]
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There’s a new Trump tell-all memoir coming. Just what we need.

The dubious genre of Trump tell-all memoirs has a new member: Melania & Me, written by a previous advisor to Melania Trump, which will be published by the Simon & Schuster imprint Gallery Books on September 1. Stephanie Winston Wolkoff, once a confidante of the First Lady, fell out with... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-07 18:28:06 UTC ]
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Who Saves an Emergency Room Doctor? Her Patients

Michele Harper’s memoir could not be more timely. Also, if you think your job is stressful, take a walk in this author’s white coat. Continue reading at The New York Times

[ The New York Times | 2020-07-07 11:16:04 UTC ]
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Phillip Schofield's memoir to Michael Joseph

TV presenter Phillip Schofield has revealed he is publishing his autobiography with Michael Joseph this autumn. Continue reading at The Bookseller

[ The Bookseller | 2020-07-07 10:04:39 UTC ]
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