Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Publishers and agents have noted an “upbeat” mood at this year’s fair, with many saying that the publishing industry can play an important role in helping people to navigate through or escape from the prevailing turbulent political climate. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Over the past decade, China has imported classic children’s books of all genres from the West at a rate far faster than it would have taken another country or territory to accomplish, observes director Chen Yushiuan of Beijing-based Bardon Chinese Media Agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Though describing the massive Chinese children’s book market is as easy as A, B, C (amazing, booming, crowded), explaining the forces behind its growth may take more than 1, 2, 3—but that is still a very good way to start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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The European Commission ruling that led to Amazon pledging to abolish its Most Favoured Nation clauses in contracts with publishers will give it freedom to run more “innovative” promotions with rival companies, Kobo’s c.e.o. Michael Tamblyn has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Melanie Chang has been named v-p, children’s marketing and publicity at Abrams and Steve Tager, whose role as chief marketing officer had included oversight of the children's group's marketing and publicity functions, will focus on Abrams' adult imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Instead of coloring-in, adults—Quarto's team hopes—will want to scratch-off. The company has eight titles in the pipeline for this year. The post Quarto’s ‘Scratch & Create’ Chases the Adult Coloring Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-14 00:00:00 UTC ]
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It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company's newfound rival: Instagram.That's according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where... Continue reading at Advertising Age
[ Advertising Age | 2017-03-14 00:00:00 UTC ]
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BookMachine is launching a marketing arm, BookMachine Works, and has hired five people from across the industry to staff it. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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PW talks to Daniel Berze, senior v-p of academic publishing for Glasstree, who says the traditional scholarly publishing model is broken—and self-publishing can help fix it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
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Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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As do many parts of the international marketplace, India's book retail districts like Delhi's Nai Sarak face growing competition from online retail. The post Another Pressure Point in Bookselling: Delhi’s Textbook Market Nai Sarak appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-06 00:00:00 UTC ]
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'We've ceased to be anonymous migrants,' says Dariusz Jaworski. London Book Fair attendees next week will be greeted by Books From Poland. The post Market Focus Poland at London Book Fair: ‘We’ve Become Interesting Neighbors’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-06 00:00:00 UTC ]
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Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-01 00:00:00 UTC ]
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Lost classic children’s British comics from the 1970s and ’80s are to be brought back to life by 2000 AD, following its acquisition of the Fleetway and IPC Youth group archive from Egmont UK last year. Continue reading at The Bookseller
[ The Bookseller | 2017-02-27 00:00:00 UTC ]
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis. The post How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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Despite its stance among the top three children's publishers in Russia, the Danish media corporation Egmont has sold its Russian operation to shareholders. The post Denmark’s Egmont Ends 27 Years in Russian Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-24 00:00:00 UTC ]
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Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget
[ Engadget | 2017-02-24 00:00:00 UTC ]
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