Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a plane. Bought by Philip Morris in 1958, Benson & Hedges is a British brand and still a subsidiary of the American conglomerate Philip Morris International. This ad was part of a larger “favorite cigarette break” campaign that leaned into the fact that Benson & Hedges offered longer cigarettes at the same price point, so people kept accidentally snapping the suckers in two. “Nobody had ever mutilated a cigarette before in American advertising—cigarettes, like automobiles, had always been treated with reverent respect by their manufacturers,” Mad Woman Mary Wells Lawrence wrote in her 2002 memoir “A Big Life (In Advertising).” “Anything anti-establishment seemed smart in the mid-’60s, so our advertising made Benson & Hedges wildly hip and cool and the cigarette to be seen with.” (Lawrence, the first female CEO listed on the New York Stock Exchange, is still alive at 91. Must not have been a smoker.) But the times? They are a-changin’. Benson & Hedges parent PMI was in the news last week as merger talks between it and Altria Group, another American purveyor of cancer, broke down. Altria itself holds a minority stake in Juul Labs, the embattled e-cigarette maker... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
“Dear Senthuran: A Black Spirit Memoir” finds the Nigerian-Tamil author considering their identity. Continue reading at The Washington Post
[ The Washington Post | 2021-06-21 12:00:00 UTC ]
More news stories like this
Will Smith will publish "Will," a memoir co-written by Mark Manson, in November through Penguin Press. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-06-21 00:57:25 UTC ]
More news stories like this
Award-winning screenwriter Abi Morgan’s memoir, which follows family life after her partner's sudden illness, has gone to John Murray for “a strong six-figures". Continue reading at The Bookseller
[ The Bookseller | 2021-06-20 19:48:18 UTC ]
More news stories like this
Teresa Lim’s multi-generational memoir about a long-buried family tragedy set against the Second World War in Singapore has gone to Penguin Michael Joseph. Continue reading at The Bookseller
[ The Bookseller | 2021-06-19 12:40:25 UTC ]
More news stories like this
In our series “Can Writing Be Taught?” we partner with Catapult to ask their course instructors all our burning questions about the process of teaching writing. This month we’re featuring Cinelle Barnes, author of Monsoon Mansion: A Memoir and Malaya: Essays on Freedom. Barnes is a regular... Continue reading at Electric Literature
[ Electric Literature | 2021-06-17 11:00:00 UTC ]
More news stories like this
The Department of Justice has dropped its legal claims against former President Trump's one-time national security adviser over his bestselling memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
More news stories like this
Annette Gordon-Reed’s “On Juneteenth” combines history, analysis, and memoir to explore the significance of the holiday and its Texas roots. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-06-16 22:19:05 UTC ]
More news stories like this
Former Eight Tray Gangster Crip member's memoir brought attention to the sobering truth of gang life in South L.A. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-06-15 23:57:16 UTC ]
More news stories like this
Gavin Larsen’s ballet memoir “Being a Ballerina” opens up the dance world to show the determination, camaraderie, and physical strength at its core. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-06-15 15:51:37 UTC ]
More news stories like this
HarperCollins has signed a "funny, irreverent, and eye-opening" memoir by pop band The Jonas Brothers, which will publish on 11th November 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-06-09 11:06:36 UTC ]
More news stories like this
In an interview, Michelle Zauner describes how writing the memoir “Crying in H Mart” helped her cope with losing her mother. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-06-08 19:50:31 UTC ]
More news stories like this
It’s been a big year for Michelle Zauner. This spring, her much-lauded memoir Crying in H Mart was published, and last week her band Japanese Breakfast released Jubilee, another critically acclaimed album. And the excitement continues: yesterday, the Hollywood Reporter announced that Crying in H... Continue reading at Literrary Hub
[ Literrary Hub | 2021-06-08 14:46:24 UTC ]
More news stories like this
“Dear Senthuran” is an epistolary memoir of gender identity, diaspora and the solitude of success. Continue reading at The New York Times
[ The New York Times | 2021-06-08 11:08:44 UTC ]
More news stories like this
In “Hola Papi,” the writer John Paul Brammer mines his own experiences and traumas to deliver wisdom for queer readers. Continue reading at The New York Times
[ The New York Times | 2021-06-08 09:00:07 UTC ]
More news stories like this
For nine years, Rodgers was a celibate gay Christian speaking about the benefits of conversion therapy, and in her forthcoming memoir 'Outlove: A Queer Christian Survival Story,' she chronicles her journey into peace, a loving marriage, and advocacy for LGBTQ Christians. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this
Publishing staff, in rows over authors from Mike Pence to Woody Allen, are voicing their reluctance to work on books they deem hateful. But is this really ‘younger refuseniks’, or a much older debate?In the 1960s, Simon & Schuster’s co-founder Max Schuster was facing a dilemma. Albert Speer,... Continue reading at The Guardian
[ The Guardian | 2021-06-03 12:12:23 UTC ]
More news stories like this
Interviews Photo by Oluwaseyi Johnson / Unsplash I was lucky to meet Romalyn Ante when I was invited to read at a virtual event organized by R. A. Villanueva and hosted by Books Are Magic in August 2020. Ante was the guest of honor at the event,... Continue reading at World Literature Today
[ World Literature Today | 2021-06-02 11:57:51 UTC ]
More news stories like this
In March of 2004, my family and I were at home in Taiwan for the national election, and I got into my first-ever screaming match with a perfect stranger. The election choice, as always, was between the Kuo Ming Tang, which favors reunification with China; and the Democratic People’s Party, which... Continue reading at Electric Literature
[ Electric Literature | 2021-06-01 11:00:00 UTC ]
More news stories like this
“I always pushed myself to go higher,” Johnson wrote in her posthumous memoir “My Remarkable Journey” Continue reading at The Washington Post
[ The Washington Post | 2021-05-29 11:00:00 UTC ]
More news stories like this
Roxane Gay Books will focus on underrepresented fiction, nonfiction and memoir writers, with or without agents. Continue reading at The New York Times
[ The New York Times | 2021-05-26 09:00:15 UTC ]
More news stories like this