A Velvet Rope for Mobile Media Buyers and Sellers, Run By Medialets

Publishers who worry that digital ad tech is hammering their premium pricing are increasingly turning to private exchanges, where they hope a velvet rope approach will keep keep bargain buyers out. Here's a similar approach from mobile ad startup Medialets, which has created an exchange featuring ad inventory from "more than 40 of the world’s top publishers", who Medialets won't identify. The exchange is non-exclusive, so buyers and sellers can still work with offerings from Google, Apple, and smaller players like Millennial Media, which is looking to go public. Continue reading at 'AllThingsD'

[ AllThingsD | 2012-01-10 00:00:00 UTC ]
News tagged with: #top publishers #premium pricing #increasingly turning #private exchanges #similar approach #smaller players

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The Growth of a Regional Magazine Company: Open Sky Media

After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
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MPA Study: Social Media Enhances Magazine Consumption, Engagement for Millennials

  In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2012-08-27 00:00:00 UTC ]
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Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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German Publisher Axel Springer Launches its First Mobile and Table Editions for its Weekly Sport Bild

There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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Council plans for volunteer-run libraries in Surrey approved

Volunteers will take over the running of ten libraries in Surrey after the county council was... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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HoZ buys Kindle million-seller

Head of Zeus has acquired eight novels in the Donovan Creed series by Kindle millionaire John... Continue reading at The Bookseller

[ The Bookseller | 2012-08-10 00:00:00 UTC ]
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E-book festival 'will run again'

The organizer of the Kidwell-eFestival has vowed that the event will take place again, despite... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Time To Unpackage: Publishing In The Age Of Social Media

Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
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Media Decoder Blog: Tina Brown on 'Scaremongering' and Newsweek

The editor of Newsweek Daily Beast wrote to reassure staff members after comments by Barry Diller about the future of a print version of the magazine. Continue reading at The New York Times

[ The New York Times | 2012-07-26 00:00:00 UTC ]
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Dwell’s Multi-Pronged Media Strategy

As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-26 00:00:00 UTC ]
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Defining Mobile Opportunities and Strategies

Mobile publishing is the disruptive channel du jour, for which many publishers are anxiously seeking a viable strategy. What was a relatively marginal niche for magazines—content feeds on smartphones—became a broad phenomenon with the advent of tablets in 2010. Delivering rich magazine content... Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-25 00:00:00 UTC ]
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Blackwell's to run Queen's University bookshop

Blackwell’s has returned a campus bookshop presence to Queens University Belfast after the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Media Decoder Blog: Penguin Acquires Self-Publishing Company

The publisher has bought a Bloomington, Ind.-based company called Author Solutions, which so far has attracted 150,000 authors releasing their own books. Continue reading at The New York Times

[ The New York Times | 2012-07-19 00:00:00 UTC ]
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Media Decoder Blog: Blind Chinese Rights Activist Is Writing a Memoir

Chen Guangcheng, whose nighttime escape and conflict with the Chinese government led to a diplomatic crisis for the United States last spring, is writing a memoir to be published next year. Continue reading at The New York Times

[ The New York Times | 2012-07-18 00:00:00 UTC ]
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Media Decoder Blog: Survey Shows Growing Strength of E-Books

The ebook format became the most popular one for adult fiction in 2011, surpassing hardcover books and paperbacks, according to an annual survey. Net revenue from ebook sales over all more than doubled from 2010. Continue reading at The New York Times

[ The New York Times | 2012-07-18 00:00:00 UTC ]
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Media Decoder Blog: Spin Magazine Is Sold to Buzzmedia, With Plans to Expand Online Reach

The sale to Buzzmedia, a portfolio of music and celebrity Web sites, calls into question Spin's future as a print publication. Continue reading at The New York Times

[ The New York Times | 2012-07-10 00:00:00 UTC ]
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Flipboard Rival: New York Times Deal is Good News for the Media Industry

Publishing giants The New York Times and The Wall Street Journal firmed up exclusive deals with Flipboard and Pulse earlier in the week for exclusive content to go out to these third-party mobile apps, but as one Flipboard rival explains, this news c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
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Media Decoder Blog: Even if News Corp. Divides, the Murdochs' Control Is Undiluted

Critics of the company's dual-class share structure, which gives the Murdoch family 40 percent voting control, registered their concerns that nothing would change if the company split into entertainment and publishing businesses. Continue reading at The New York Times

[ The New York Times | 2012-06-29 00:00:00 UTC ]
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Rupert Murdoch to step down from running newspapers

Rupert Murdoch will be chairman of the divided News Corporation empire but will not be chief executive of the publishing arm, home to The Sun and The Times newspapers, the media company today (28 June) confirmed. Continue reading at Media Week

[ Media Week | 2012-06-28 00:00:00 UTC ]
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Media Decoder Blog: News Corporation Announces Split

Rupert Murdoch, the chairman and chief executive, confirmed Thursday that the company was spinning off its publishing division. He defended his newspaper assets, vowing to "unleash their real potential.'' Continue reading at The New York Times

[ The New York Times | 2012-06-28 00:00:00 UTC ]
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