A Scratch–N–Sniff Book For Budding Wine Snobs

There's a secret language spoken in the often self–serious world of wine tasting: Words like awkward, clone, note, legs, bouquet, and thief suddenly don't mean what they normally mean. For amateur imbibers, sommelier jargon and that weird front–of–teeth slurping and spitting thing can seem like a joke we're not in on. But the snobbery that often surrounds the wine illuminati is completely absent in The Essential Scratch–and–Sniff Guide to Becoming a Wine Expert, a new book written by Richard Betts, one of fewer than 200 master sommeliers in the world. As the wine–world equivalent of a Knight or a Jedi, Betts believes that "wine is a grocery, not a luxury." It's a 22–page board book, beautifully illustrated by San Francisco–based Wendy MacNaughton and designed by Crystal English Sacca. Why should the wonders of scratching–and–sniffing be reserved only for children? Scents of bacon, flowers, butter, grass, and even cat pee are translated onto paper to help readers identify the aromatic components of their beverages. "Once you realize there are cat pee scents in white wine, you'll never be able to drink a lot of white wine again," MacNaughton tells Co.Design. "All you'll smell is cat pee." Worry not: there's no actual cat pee in wine, or so they claim. It's just a compound called p–mentha–8–thiol–3–1 that happens to smell exactly like feline urine––and Sauvingnon blanc afficionados consider it a positive trait. MacNaughton credited a huge print run right off the bat to the... Continue reading at 'Fast Company'

[ Fast Company | 2013-10-23 00:00:00 UTC ]
News tagged with: #ebook form #april fools

Other Publishing stories related to: 'A Scratch–N–Sniff Book For Budding Wine Snobs'


Richard and Judy launches kids books club

Written By: Lisa Campbell A children's book written by Jo Nesbo is among the choices in Richard and Judy’s Children’s Book Club, which launched in W H Smith today [27th January]. The husband-and wife television presenting team are working alongside the charity Booktrust, to encourage more... Continue reading at The Bookseller

[ The Bookseller | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book written #lisa campbell #jo nesbo #working alongside #charity booktrust #enjoy reading


Poet on winning Costa Book prize

Costa Book of the Year prize-winner, Jo Shapcott, explains her delight that poetry has been recognised by Costa two years running. Continue reading at BBC News

[ BBC News | 2011-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #costa book #jo shapcott #years running


Penguin enters exclusive Sainsburys book club

Written By: Charlotte Williams Penguin has been appointed the exclusive publisher for Sainsbury's Book Club, providing all titles in the promotion between July 2011 and July 2012. Authors set to feature in the club include Marian Keyes, Clive Cussler, Jeff Kinney and Rick Riordan, with exact... Continue reading at The Bookseller

[ The Bookseller | 2011-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookery titles #book club #authors set #clive cussler #jeff kinney #rick riordan


Media Decoder: TED Starts an E-Books Line

TED, known for exclusive events and online videos of speeches by celebrities like Al Gore, Bono and Malcolm Gladwell, plans to publish its own short ebooks, beginning with three that went on sale Wednesday. Continue reading at The New York Times

[ The New York Times | 2011-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #online videos #al gore #malcolm gladwell #short ebooks


Target Keeps Book Buyers in Its Sights

While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers


Cooking the Books with Anna Boiardi

Anna Boiardi's family founded Chef Boyardee more than 70 years ago, spelling their name phonetically to help Americans pronounce it. Now, Boiardi teaches cooking classes and has written Delicious Memories, which Stewart, Tabori & Chang will publish in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tabori chang