A Pattern of Success at C&T Publishing

The launch of C&T Publishing’s Stash Books imprint in early spring 2010 was a key factor in driving up sales last year at the Concord, Calif., craft and quilting book publisher, and the new imprint, aimed at a younger audience than C&T’s usual customers, continues to do well in 2011. C&T has gone back to press on 10 of Stash’s books so far this year (with Fresh Fabric Treats and The Practical Guide to Patchwork the top-sellers), and sales to the book trade are up 16% this year after a 47% increase in 2010 led by the new imprint. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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[ The Guardian | 2022-10-18 15:06:43 UTC ]
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[ The Guardian | 2022-10-18 09:45:58 UTC ]
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[ Publishers Weekly | 2022-10-18 04:00:00 UTC ]
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[ Publishing Perspectives | 2022-10-17 06:37:48 UTC ]
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[ Digiday | 2022-10-17 04:01:00 UTC ]
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[ Publishers Weekly | 2022-10-17 04:00:00 UTC ]
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[ Slate | 2022-10-15 09:50:00 UTC ]
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