A Pattern of Success at C&T Publishing

The launch of C&T Publishings Stash Books imprint in early spring 2010 was a key factor in driving up sales last year at the Concord, Calif., craft and quilting book publisher, and the new imprint, aimed at a younger audience than C&Ts usual customers, continues to do well in 2011. C&T has gone back to press on 10 of Stashs books so far this year (with Fresh Fabric Treats and The Practical Guide to Patchwork the top-sellers), and sales to the book trade are up 16% this year after a 47% increase in 2010 led by the new imprint. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
News tagged with: #key factor #practical guide #book trade

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