Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Written By: Philip Stone and Felicity Wood Publication Date: Fri, 04/03/2011 - 09:43 The majority of the books to be handed out tomorrow (5th March) as part of World Book Night have already received a sales boost in 2011. The figures will be a welcome fillip for the organisers, with founder... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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A Rastafarian memoir for fans of Educated, a final girls thriller, a love letter to bookstores, and more of today's best book deals. Continue reading at Book Riot
[ Book Riot | 2024-07-02 15:05:00 UTC ]
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Morton, who joined Rizzoli International Publications in 1987 and was named associate publisher in 2008, published titles by such leading architects as Frank Gehry, Zaha Hadid, and I.M. Pei. He died on June 27, a day shy of his 90th birthday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-02 04:00:00 UTC ]
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Librarians got hands-on experience with tools of the trade and shared their own innovative approaches to meeting community needs at the American Library Association Annual Conference and Exhibition in San Diego, June 27–July 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-02 04:00:00 UTC ]
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Launching Books into the World: A Conversation with Carolina Orloff, by Aitana Bellido Interviews [email protected] Mon, 07/01/2024 - 15:54 Carolina Orloff is a translator, author, and researcher of Latin American literature. In 2016, after... Continue reading at World Literature Today
[ World Literature Today | 2024-07-01 20:54:02 UTC ]
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New YA books hitting shelves this week in hardcover and paperback for your holiday week reading delight. Continue reading at Book Riot
[ Book Riot | 2024-07-01 15:30:00 UTC ]
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The bestselling books of the week, the best historical fiction of 2024 so far, book banning updates, and more. Continue reading at Book Riot
[ Book Riot | 2024-06-29 15:00:00 UTC ]
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In a memoir and a novel, the characters deal with grief by singing in front of strangers. Continue reading at The New York Times
[ The New York Times | 2024-06-29 11:50:03 UTC ]
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Bullwinkel’s debut novel sheds light on the culture of youth women’s boxing through an ensemble cast of complicated characters. It packs a punch. Continue reading at The New York Times
[ The New York Times | 2024-06-28 20:00:57 UTC ]
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In an era before public libraries and widespread public education, the first U.S. union knew their importance. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-06-28 13:00:00 UTC ]
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What are the personal, ethical, and moral considerations that go into books published posthumously? Continue reading at Book Riot
[ Book Riot | 2024-06-28 11:30:00 UTC ]
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New novels from J. Courtney Sullivan and Liz Moore, a memoir by a “hacktivist” member of Anonymous — and more. Continue reading at The New York Times
[ The New York Times | 2024-06-28 09:02:43 UTC ]
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What are your favorite science fiction novels that have yet to see a film adaptation? Continue reading at Book Riot
[ Book Riot | 2024-06-27 10:30:00 UTC ]
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🏳️🌈 Build your TBR for Pride and beyond with 8 new LGBTQ books out this week.🏛️ Check out this spicy ... Continue reading at Book Riot
[ Book Riot | 2024-06-26 19:50:06 UTC ]
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Winnie-the-Pooh, Olympic childhoods, a magical janitor's closet, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-06-26 15:22:00 UTC ]
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You'll find everything from stickers and tees to book club discussion guides.- Vanessa Diaz Continue reading at Book Riot
[ Book Riot | 2024-06-26 15:00:00 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, June 30, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-06-26 13:00:14 UTC ]
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Like the latest book in Tomi Adeyemi’s young adult “Legacy of Orïsha” series and a new Chuck Tingle. Continue reading at HuffPost
[ HuffPost | 2024-06-26 10:45:05 UTC ]
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The group's 1,500 members from all 50 states aim to provide “support and encouragement for the educators, librarians, parents, and students who are the first line of defense against censorship, and for the authors whose books are under attack.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-26 04:00:00 UTC ]
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