Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise ending. No spoilers here. Do yourself a favor and watch it to find out what brand it’s for. It’s a tale of growing up, from birth to first steps to first love to independence. And as someone tweeted, M. Night Shyamalan "would KILL to be this good at plot twists again.” The ad went viral after Ryan Simmons, video director for SB Nation, posted the spot on Twitter with the comment, “i will give you one hundred thousand dollars if you can guess the brand by the end.” Simmons also thanked adman Kevin Weir for having spotted the ad, which got 2.4 million Twitter views in a day. Ad Age’s newsroom debated whether this was a spoof. Reporter Jessica Wohl reached out to the brand in question, which confirmed that it was a real ad from the brand released in Brazil in 2016. How could we have missed it back then? LoveFrom Jony Ive, Apple’s chief designer, is leaving the company after nearly 30 years. But he’s not going far; Ive is starting a new design company that will have Apple as a client. The new venture is called LoveFrom, and that’s a nod to late Apple founder Steve Jobs. Ive told the Financial Times that Jobs once said to Apple employees: “when you make something with love and with... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Seeing no follow-through on the Canadian government's promise to review the Copyright Modernization Act, a coalition asks for a meeting. The post Canadian Publishing Calls Out Ottawa’s Inaction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-30 18:54:10 UTC ]
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Good things come to those who wait, and if you decided to hold off on buying the Meta Quest 2 when it was discounted by $50 as part of Amazon’s early Black Friday sale, your patience is about to be rewarded. Now that Black Friday has come and gone, not only is the... Continue reading at Engadget
[ Engadget | 2023-11-25 15:47:52 UTC ]
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Reading is the best hobby, and Kindles make it easier to access all your favorite books. Continue reading at Wired
[ Wired | 2023-11-25 09:00:00 UTC ]
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Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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Black Friday proper may be behind us, but the deals are anything but. For the past few years, companies have been both starting their Black Friday sales earlier than ever, and also extending them a few days after the main event. If you weren't able to log on and shop... Continue reading at Engadget
[ Engadget | 2023-11-25 00:10:35 UTC ]
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The days between Black Friday and Cyber Monday don’t have fancy shopping names associated with them, but it’s still a good time to shop for deals on Amazon devices, as most sale prices are still going strong. Amazon has sales on its own Kindles, Echos, Fire tablets and... Continue reading at Engadget
[ Engadget | 2023-11-24 16:17:48 UTC ]
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Black Friday 2023 is finally upon us, so if you're just getting started on your holiday shopping, you're in luck. Even though we've seen Black Friday deals populate the internet over the past couple of weeks, there remain plenty to be had today. Many of the deals we've... Continue reading at Engadget
[ Engadget | 2023-11-24 15:32:10 UTC ]
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Black Friday 2023 is finally here, and if you're just getting around to your holiday shopping, there are a ton of great deals to be had across the internet. Black Friday may still technically be one day, but we've been seeing solid early Black Friday deals throughout the... Continue reading at Engadget
[ Engadget | 2023-11-24 14:12:44 UTC ]
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Amazon has ereaders aplenty on sale for Black Friday. You can get the entry-level Kindle for $80, close to a record low. In addition, the retailer has its higher-end Kindle Paperwhite for $120, the Kindle Scribe for $240 and the Kindle Oasis for $180. The latest Kindle,... Continue reading at Engadget
[ Engadget | 2023-11-24 13:30:30 UTC ]
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Reading is the best hobby, and Kindles make it easier to access all your favorite books. Continue reading at Wired
[ Wired | 2023-11-24 07:27:35 UTC ]
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Like Amazon Prime Day before it, Black Friday is a good time to save on Amazon’s own devices. We’re seeing some deals that match — and a few that beat — the prices from July and October’s sales. If you’ve had your eye on a Fire TV Stick or a Ring doorbell, or if you want... Continue reading at Engadget
[ Engadget | 2023-11-24 05:01:57 UTC ]
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We've still got a few hours before Black Friday begins in earnest, but the deals are already here. Really, Black Friday deals have been here for the entire month of November. As has been the case for a few years in a row, most retailers including Amazon, Target, Best Buy... Continue reading at Engadget
[ Engadget | 2023-11-23 21:00:15 UTC ]
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Nearly 30 years after Amazon started as an online bookseller, products like the Kindle and services like Audible have kept quite an emphasis on reading. Now, in the lead-up to Black Friday (which Amazon also really focuses on), the company is running a massive sale on... Continue reading at Engadget
[ Engadget | 2023-11-23 17:00:16 UTC ]
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Ereaders like the Kindle Paperwhite make great gifts — especially when they're on sale. The Paperwhite adds a few perks over the standard Kindle, including a warm backlight, a waterproof build and a larger screen. As part of Amazon's Black Friday sale, it's now $20 off... Continue reading at Engadget
[ Engadget | 2023-11-23 15:00:04 UTC ]
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In a video address to the Munich Literature Festival yesterday, the human rights activist and Booker Prize-winning author of The God of Small Things Arundhati Roy made a powerful speech in solidarity with the Gazan people, and with the millions around the world marching for a ceasefire. Roy—who... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-17 17:42:49 UTC ]
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Amazon started its Black Friday deals early this year, and many Amazon devices are on sale right now. We sifted through the sale and selected standout deals on Amazon Kindles, Fire TV sticks, Echo speakers, and Eero routers. There's also a bundle that combines an Amazon... Continue reading at Engadget
[ Engadget | 2023-11-17 15:30:25 UTC ]
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During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday
[ Digiday | 2023-11-17 05:01:00 UTC ]
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This year's Texas Book Festival, ran on Veteran's Day weekend, November 11 and 12, in Austin. The event was well attended, drawing tens of thousands of people for talks and panel discussions with more than 300 authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-16 05:00:00 UTC ]
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After 28 years, a book club in Venice, Calif., has finally finished reading Finnegans Wake by James Joyce — but the club's founder Gerry Fialka would argue you're never really done reading it. Continue reading at CBC
[ CBC | 2023-11-14 22:49:00 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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