Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise ending. No spoilers here. Do yourself a favor and watch it to find out what brand it’s for. It’s a tale of growing up, from birth to first steps to first love to independence. And as someone tweeted, M. Night Shyamalan "would KILL to be this good at plot twists again.” The ad went viral after Ryan Simmons, video director for SB Nation, posted the spot on Twitter with the comment, “i will give you one hundred thousand dollars if you can guess the brand by the end.” Simmons also thanked adman Kevin Weir for having spotted the ad, which got 2.4 million Twitter views in a day. Ad Age’s newsroom debated whether this was a spoof. Reporter Jessica Wohl reached out to the brand in question, which confirmed that it was a real ad from the brand released in Brazil in 2016. How could we have missed it back then? LoveFrom Jony Ive, Apple’s chief designer, is leaving the company after nearly 30 years. But he’s not going far; Ive is starting a new design company that will have Apple as a client. The new venture is called LoveFrom, and that’s a nod to late Apple founder Steve Jobs. Ive told the Financial Times that Jobs once said to Apple employees: “when you make something with love and with... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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We spoke with the three big ALA Award winners about their initial reactions to the news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
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Apple just dropped a trailer for its forthcoming sci-fi mystery series Constellation. The series follows an astronaut, played by Noomi Rapace, after an emergency return to Earth. However, the homecoming is fraught with mysterious occurrences and plain-old sci-fi weirdness, leaving audiences... Continue reading at Engadget
[ Engadget | 2024-01-22 16:42:45 UTC ]
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Just like death and taxes, you can usually rely on a Call of Duty game to top the sales charts each year. The various entries in Activision’s warfare simulation franchise have mostly done just that, going all the way back to 2009. This year’s a bit different. Call of Duty: Modern Warfare III has... Continue reading at Engadget
[ Engadget | 2024-01-18 19:16:41 UTC ]
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Ottawa is working through an AI inquiry while Canada's publishing industry is 'still waiting for ministers to honor their commitment.' The post Canada Calls for AI Input With Copyright Needs Still Unmet appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-16 13:58:06 UTC ]
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Imperium Press, whose blog fosters a worldview it calls ‘folkishness’, has become an intellectual resource for the far right, but its works are widely available through mainstream sourcesGet our morning and afternoon news emails, free app or daily news podcastAt least one Australian-based online... Continue reading at The Guardian
[ The Guardian | 2024-01-14 14:00:30 UTC ]
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How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday
[ Digiday | 2023-12-22 05:01:00 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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Columnist lashes out after climate change minister makes speech during Cop28 declaring ‘profound respect’ for Indigenous people’s care for landFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails,free app or daily news podcastChris Bowen has called on... Continue reading at The Guardian
[ The Guardian | 2023-12-14 05:53:25 UTC ]
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There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday
[ Digiday | 2023-12-11 05:01:00 UTC ]
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The group in California started on the notoriously challenging novel by James Joyce in 1995. In October, it reached the end. Continue reading at The New York Times
[ The New York Times | 2023-12-07 10:40:10 UTC ]
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A CBC News investigation has found at least 2,500 copyrighted books written by more than 1,200 Canadian and Québécois authors were shared online as part of a massive — and now defunct — dataset used to train artificial intelligence. Continue reading at CBC
[ CBC | 2023-12-07 09:00:49 UTC ]
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In comments submitted to the U.S. Copyright Office this week, the Association of American Publishers slammed assertions by the tech industry that fair use permits AI developers to use copyrighted works to train their systems without permission or compensation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Seeing no follow-through on the Canadian government's promise to review the Copyright Modernization Act, a coalition asks for a meeting. The post Canadian Publishing Calls Out Ottawa’s Inaction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-30 18:54:10 UTC ]
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Good things come to those who wait, and if you decided to hold off on buying the Meta Quest 2 when it was discounted by $50 as part of Amazon’s early Black Friday sale, your patience is about to be rewarded. Now that Black Friday has come and gone, not only is the... Continue reading at Engadget
[ Engadget | 2023-11-25 15:47:52 UTC ]
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Reading is the best hobby, and Kindles make it easier to access all your favorite books. Continue reading at Wired
[ Wired | 2023-11-25 09:00:00 UTC ]
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