A book by any other name: why does the US change so many titles?

Stuart Turton’s new novel The Seven Deaths of Evelyn Hardcastle has been supersized to Seven and a Half – and not because Americans die more oftenThere was widespread reaction when the Philosopher’s Stone in the title of the first Harry Potter book became the Sorcerer’s Stone after its US publisher, Scholastic, decided that children might confuse wizards for Plato.But hordes of books have had their titles changed in America. Disproportionately, they are mysteries. Twenty-five Agatha Christie titles have been “localised” but unfortunately, their new names do not add to their allure. Instead, they merely baffle Brits who, when buying Murder in Three Acts or Poirot Loses a Client on vacation, discover they are Three Act Tragedy or Dumb Witness in disguise. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2018-09-13 00:00:00 UTC ]
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Cooking the Books with Anna Boiardi

Anna Boiardi's family founded Chef Boyardee more than 70 years ago, spelling their name phonetically to help Americans pronounce it. Now, Boiardi teaches cooking classes and has written Delicious Memories, which Stewart, Tabori & Chang will publish in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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Target Keeps Book Buyers in Its Sights

While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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At Fulfillment Roundtable, Panelists Mull the Changing Role of Bureaus

Top executives of some of the leading fulfillment companies were assembled for FMA's annual President's Panel yesterday to provide an update on their companies and how the market is evolving. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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Time to Change Co-op?

After several stark years in which stores like Cody's in San Francisco and Davis-Kidd Booksellers in Nashville closed and the nation's second largest chain is teetering more than ever, publishers and booksellers are looking for new ways to work together. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-17 00:00:00 UTC ]
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