8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the eight stats from... Continue reading at 'AdWeek'

[ AdWeek | 2020-05-01 20:05:11 UTC ]
News tagged with: #sports fans #nielsen

Other Publishing stories related to: '8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales'


Profits surge at HarperCollins during 2010

Written By: Graeme Neill Publication Date: Thu, 14/04/2011 - 09:21 Profits at HarperCollins surged £25.3m due to "exceptional rights income" in its most recent set of financial results filed at Companies House. For the year ending 30th June, operating profit increased to £29.1m. Turnover was... Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits surge #international sales #companies house #canadian markets


Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Bertrams blames sales drop on library decline

Written By: Lisa Campbell Publication Date: Wed, 13/04/2011 - 09:26 Sales at wholesaler Bertrams dropped 3% in the last six months, with library sales down 25%. But strong international sales and a "resilient" retail performance in the face of a slowing consumer book market helped arrest the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library sales


Penton Launches New Marketing Services Division

Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
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Eason launches "diverse" marketing campaign

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign


Time called on enhanced ebooks at LBF digital conference

Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller

[ The Bookseller | 2011-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #digital conference #enhanced ebooks #pricing strategies #physical books #key themes


Cutbacks hit the schoolbook market

Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey revealed #publishers association #government investment #learning resources #secondary headteachers


The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #marketing services


Profits surge at Quercus, launches new imprint

Written By: Graeme Neill Publication Date: Tue, 05/04/2011 - 09:38 Profits surged to £7.5m at Quercus last year, as the independent announced HarperCollins publishing director Susan Watt is to set up a new imprint called Heron Books. In its financial results for the year to 31st December,... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profits surge #financial results #millennium trilogy #nielsen bookscan


The Dynamic Russian Book Market

Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market


Ladybird reshapes for digital market

Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: “In the past Ladybird... Continue reading at The Bookseller

[ The Bookseller | 2011-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market #digital products #hardback books #modern publisher


Long Form Journalism Enters the Digital Market

As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market #digital devices


France calls for regulation of ebook prices

Written By: Barbara Casassus Publication Date: Tue, 29/03/2011 - 15:29 French culture minister Frédéric Mitterrand has called for the European Union to regulate ebook prices as soon as possible, and to introduce a reduced rate of VAT on all cultural goods and services, whether they are sold... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook prices #european union #reduced rate #cultural goods #sold online #mortar outlets


TechTarget Buys RBI's Computer Weekly While Print Mag Folds

Tech publisher TechTarget has agreed to buy the Web sites and event products related to Reed Business Information's Computer Weekly, while the 45-year-old magazine will close. ComputerWeekly.com serves IT managers in Europe and the U.K. and draws an average of 425,000 visits and 1 million page... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web sites


Print book sales continue to fall

Written By: Philip Stone Publication Date: Tue, 29/03/2011 - 15:50 Book sales slipped for the fourth week in a row last week, and were down more than £3.3m last year, according to Nielsen BookScan data. A total of £24.2m was spent on printed books at UK retail outlets in the seven days to 26th... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth week #previous week #printed books


ALCS welcomes MPs' PLR call

Written By: Graeme Neill Publication Date: Mon, 28/03/2011 - 16:05 The Authors' Licensing and Collecting Society (ALCS) has welcomed a group of MPs' call for it to administer the Public Lending Right (PLR), amid uncertainty about its future. In a report issued by the Culture, Media and Sport... Continue reading at The Bookseller

[ The Bookseller | 2011-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public lending #amid uncertainty #report issued #sport committee


Sales and profit up at Jonathan Goodman

Publication Date: Fri, 25/03/2011 - 08:44 Profit before tax at Jonathan Goodman Publishing, the parent company of Carlton Books Ltd and Andre Deutsch Ltd, has increased by 72% to £1.6m. The figures, for the year to end December 2010, also show that turnover is up 6% to £15.8m. In a statement,... Continue reading at The Bookseller

[ The Bookseller | 2011-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international sales #carlton books #andre deutsch


Waterstone's future "to be resolved in weeks"

Written By: Graeme Neill, Lisa Campbell and Neill Denny Publication Date: Fri, 25/03/2011 - 12:44 The future of Waterstone's is expected to be resolved in the next four weeks, with speculation mounting that managing director Dominic Myers could lead a management buyout. Parent HMV Group... Continue reading at The Bookseller

[ The Bookseller | 2011-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graeme neill #lisa campbell #management buyout #strategic options


Free ‘key driver’ in ebook sales

Written By: Lisa Campbell Publication Date: Thu, 24/03/2011 - 09:36 Sampling free content is inspiring customers to buy ebooks, with a fifth of UK readers citing it as the primary reason for purchase, according to new research. Surveys by Book Marketing Limited (BML) and Bowker Publishing... Continue reading at The Bookseller

[ The Bookseller | 2011-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #buy ebooks


Trade publishers say ebook sales will not reach 10% until 2012

Written By: Philip Jones Publication Date: Wed, 23/03/2011 - 11:58 A third of UK trade publishers think that over 10% of their total book revenue will come from ebooks by 2012, according to new research released by Publishing Technology at BML’s annual Books & Consumers Conference. The... Continue reading at The Bookseller

[ The Bookseller | 2011-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishers #ebook sales #research released #publishing technology #top publishers