Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys: Up to 50 percent of publisher traffic is bot activity, just fake clicks from automated computing programs. Bots account for 11 percent of display ad views and 23 percent of video ads. Digital advertising will take in $43.8 billion next year, and $6.3 billion will be based on the fraudulent activity. Even the top publishers setting up private advertising exchanges to cater to elite brands are unsafe. Ten percent of ad impressions from such premium programmatic campaigns are from bots. Between 3 percent and 31 percent of programmatically bought ad impressions were found to be from bots, with an average of 17 percent. More than half of traffic from third parties claiming to lift publishers' traffic numbers comes from bots. Bots are corrupting retargeted ads, because of more sophisticated user Web histories than actual users, attracting cookie-based ads. Nineteen percent of retargeted ads, the ads that are directed at an intended audience based on previous Web activity, are from bots. Continue reading at 'AdWeek'
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
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The 'Miss Pergamon' contest, Bloomsbury, and 'the prominent roles taken by women' in publishing are on Richard Charkin's mind, in this exclusive pre-publication excerpt from his forthcoming memoir. The post Charkin: ‘The Culture of Bloomsbury and Industry Progress’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-10 05:00:53 UTC ]
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Harmony Becker, author of “Himawari House,” shares her recommendations of manga that teens will enjoy. Continue reading at The New York Times
[ The New York Times | 2023-04-08 09:00:31 UTC ]
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Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
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Among the week's headlines: Big wins for the freedom to read in Idaho, and Texas; legendary author Judy Blume delivers a passionate defense of libraries; the new pain points for academic librarians in the wake of the pandemic; and why the key to defeating book bans is showing up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
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Jacqueline Holland, author of 'The God of Endings,' discusses convention-defying vampire novels—and no, 'Twilight' is not on the list. Come bask in the sunlight, eat some garlic pizza, and learn the rules of vampirism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
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Another day, another piece of horrifying anti-trans news in the book world. Even by recent standards, though, this one seems particularly fucked-up. An Alaska-based children’s book illustrator has been dropped by his publisher after making terroristic threats against transgender people. Mitchell... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-06 18:26:08 UTC ]
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Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian
[ The Guardian | 2023-04-03 12:29:46 UTC ]
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Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
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Stocks that traded heavily or had substantial price changes Friday: Oxford Industries, Scholastic fall, Activision rises Continue reading at ABC News
[ ABC News | 2023-03-24 20:31:47 UTC ]
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For writers at every stage, the publishing industry can feel inaccessible. There are so many steps between drafting a book and seeing it out in the world. Especially for debut hopefuls, it’s more than a little intimidating: how do we know what we don’t know? Meanwhile, those who’ve already... Continue reading at Electric Literature
[ Electric Literature | 2023-03-24 11:00:00 UTC ]
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Even the most passionate bibliophile gets annoyed by aspects of books and the book world sometimes. Here are some examples. Continue reading at Book Riot
[ Book Riot | 2023-03-22 10:34:00 UTC ]
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The first monthly StatShot report from the Association of American Publishers in 2023 shows trade revenues up 3.1 percent in January. The post AAP StatShot: US Book Industry Gains 3.5 Percent in January appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-21 18:18:29 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Despite high returns, sales for the 1,240 companies that report results to AAP's StatShot program increased 3.5% in January, with the adult books segment leading the way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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More important than culture-war noise are the multiple threats to British children learning to love books of any kindBack in the days when everything took place on Zooms and Teams, I was part of a World Book Day event that was livestreamed from the set of the hit musical Matlida. The set is... Continue reading at The Guardian
[ The Guardian | 2023-03-02 11:42:37 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Australia has a history of removing controversial elements from children’s texts, but the question of whether they should be edited is not easy to answerGet our morning and afternoon news emails, free app or daily news podcastThe news this week that some works of bestselling children’s author... Continue reading at The Guardian
[ The Guardian | 2023-02-25 23:00:04 UTC ]
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Unpublished authors in their 60s, 70s and 80s are now at a premium in the book world – with radical, edgy women in high demandThe literary world is often accused of an obsession with youth, from multiple awards targeted at authors under 40 to publishers who hunt for new voices exclusively among... Continue reading at The Guardian
[ The Guardian | 2023-02-25 07:00:46 UTC ]
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