4 Steps to Figuring Out ROI on Digital Content

[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital Content appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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Other Publishing stories related to: '4 Steps to Figuring Out ROI on Digital Content'

4 New Military Histories for the Dad Who Doesn't Watch Football

It's important to keep dads preoccupied over the holidays. If your dad isn't a pigskin sort of dad, perhaps he's a Civil War or World War II sort of a dad, or perhaps even a naval warfare type. If he is, these books may help keep this year's holiday season a bit more peaceful. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #civil war #holiday season

CEO of Hachette Book Group will step down at end of the year

The head of Hachette Book Group, Michael Pietsch, is retiring as CEO and will be succeeded by Hachette UK CEO David Shelley Continue reading at ABC News

[ ABC News | 2023-11-14 20:46:13 UTC ]
More news stories like this | News stories tagged with: #michael pietsch #hachette

The Chief Executive of Hachette Book Group to Step Down

Michael Pietsch will be replaced on Jan. 1 by the chief executive of Hachette UK, who will helm both divisions, bringing them into closer alignment. Continue reading at The New York Times

[ The New York Times | 2023-11-14 20:01:58 UTC ]
More news stories like this | News stories tagged with: #michael pietsch #hachette uk #hachette

BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times

[ The New York Times | 2023-10-27 16:26:21 UTC ]
More news stories like this | News stories tagged with: #advanced talks #complex networks #digital media

From ancient Jewish texts to AI, a sequence of figures turns matter into meaning

Computer languages are ultimately rendered in ones and zeros, even AI programs. Though this technology is new, the concept it’s hinged on is not. Isaac Asimov’s iconic science fiction collection I, Robot, tells the story of androids created at U.S. Robots and Mechanical Men Inc. The androids... Continue reading at Fast Company

[ Fast Company | 2023-10-17 06:00:00 UTC ]
More news stories like this | News stories tagged with: #ai programs #isaac asimov #science fiction

4 Best American Titles Releasing This Month

These anthologies, which annually round up short works published during the prior year in a handful of genres and subject areas, hit bookstore shelves next week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #prior year #subject areas #bookstore

‘Lachlan Murdoch is a Hamlet figure’: Michael Wolff unpicks the real-life succession drama

The author has returned to the Murdoch empire for his latest book, after a bestselling trilogy on Trump. He discusses power, politics, the media and why a person can be a moron and a geniusImmediately before Michael Wolff published The Fall: The End of the Murdoch Empire, the emperor himself,... Continue reading at The Guardian

[ The Guardian | 2023-09-27 09:00:54 UTC ]
More news stories like this | News stories tagged with: #lachlan murdoch #murdoch empire #bestselling trilogy #eldest son #good time

Warner Bros studios in Leavesden to expand, creating 4,000 UK jobs

Studios behind Harry Potter films to undergo 400,000 sq ft expansion by 2027, in boost to struggling industryThe Warner Bros studios behind the Harry Potter film series are to undergo a major expansion, creating 4,000 jobs and providing a boost to Britain’s beleaguered film and TV production... Continue reading at The Guardian

[ The Guardian | 2023-09-21 21:30:09 UTC ]
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Rupert Murdoch stepping down as chair of Fox and News Corp

Lachlan Murdoch, Murdoch’s eldest son, now seems to be his successor after seven-decade run as controversial media mogulRupert Murdoch stepping down – live updatesRupert Murdoch is stepping down as chair of Fox and News Corp – ending a seven-decade run as one of the world’s most transformative... Continue reading at The Guardian

[ The Guardian | 2023-09-21 13:45:06 UTC ]
More news stories like this | News stories tagged with: #lachlan murdoch #eldest son #news corp

TikTok now lets creators label AI-generated content

TikTok is rolling out a toolset that lets users label posts that have been created or enhanced by artificial intelligence. This move comes after the social media giant added a number of filters for video uploads that made heavy use of AI, and an image generator to help create unique backgrounds.... Continue reading at Engadget

[ Engadget | 2023-09-19 15:45:36 UTC ]
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Deesha Philyaw has signed a 7-figure book deal.

Deesha Philyaw—the National Book Award finalist whose critically-acclaimed debut, The Secret Lives of Church Ladies, had trouble finding a publisher—has just inked a seven-figure, two-book deal. The Secret Lives of Church Ladies, a collection of nine stories, was turned down by several major New... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-14 18:40:18 UTC ]
More news stories like this | News stories tagged with: #deesha philyaw #secret lives #church ladies #national book award

Print Book Sales Improved Last Week, But Still Fell 4%

Unit sales for print books had their best weekly performance since mid-June, in part thanks to Stephen King, but still fell 4% from a year ago. Once again, sales were down in all categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #stephen king

Self-publishers must declare if content sold on Amazon’s site is AI-generated

Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian

[ The Guardian | 2023-09-11 17:08:53 UTC ]
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This Week's Bestsellers: September 4, 2023

TikTok phenom Mercury Stardust has the #1 book in the country with the home maintenance manual 'Safe and Sound.' Plus Adalyn Grace's YA fantasy 'Foxglove' takes the #1 spot on our children's fiction list, and Max Miller's 'Tasting History' returns to our hardcover nonfiction list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Book Deals: Week of September 4, 2023

Grove buys Martin MacInnes’s Booker-longlisted In Ascension, Tiny Reparations nabs a K-drama-inspired novel by Leesa Cross-Smith, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Bookwire Stages ‘Shaping the Future of Digital Books’

Sponsored: On September 13, Bookwire's 'All About Multi-Format Publishing' program will look at digital publishing developments. The post Bookwire Stages ‘Shaping the Future of Digital Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
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US Copyright Office opens public comments on AI and content ownership

The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget

[ Engadget | 2023-08-31 17:02:25 UTC ]
More news stories like this | News stories tagged with: #rising number #published works #sarah silverman #class-action lawsuit #memoir #graphic novel

Media Briefing: How digital publishers spent summer 2023

It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday

[ Digiday | 2023-08-31 04:01:00 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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