33Across Acquires Publishing Data Gold Mine Tynt

Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph. The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt, which says it reaches more than 1 billion global users monthly. Ostensibly, the acquisition expands 33Across’ data footprint to more than 1.25 billion people worldwide (which the companies say eclipses Facebook’s 800 million, although comparing Facebook's network to 33Across' isn't exactly an apple's to apple's comparison). Tynt, which tracks when readers cut and paste content for sharing via email and other social channels, has more than 500,000 publisher clients, including NBCUniversal, Sports Illustrated and MarthaStewart.com. 33Across will maintain the Tynt brand but take ownership of all of the company’s assets, including technology, patents, filings, analytics and tool sets, as well as its roughly 17 employees, including senior leadership. 33Across declined to reveal the purchase amount, but said it was an equity transaction. Most importantly, the companies said, the acquisition expands 33Across’ social targeting platform and gives publishers and marketers tools to predict new users. “As social continues to transform the world we live in, publishers really need to go further and create real, actionable value from the big data graph that surrounds their brand," said Eric... Continue reading at 'AdWeek'

[ AdWeek | 2012-01-25 00:00:00 UTC ]
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