Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner inside a life-sized gingerbread house. It was part of the magazine’s fifth annual "Gingerbread Boulevard," an installation Taste of Home has become known for, which involves a life-sized gingerbread house placed in the middle of the park. One of the most difficult tasks in pulling the boulevard together each year has been coming up with “something more dazzling” than in years past, says Vanessa Bailey, senior marketing director at Trusted Media Brands, Taste of Home's parent company. The Gingerbread Boulevard is an example of a tried-and-true tactic among magazines: creating an experience away from print pages or phone screens, connecting directly with readers and potential subscribers. These experiential marketing events, which can range from conferences to pop-up shops or festivals, provide publishers a way to connect advertisers to readers, as well as drive traffic, increase brand awareness and attract new subscribers. For some, it has also become a way to build a synonymous event, one that participants think of when they hear the publication’s name. To build deeper, lasting engagements the events need a unique twist and value proposition, but most importantly, they need to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
News tagged with:
#target audience
#b2b publications
#bottom lines
Amazon-owned audiobook retailer Audible is lowering the royalty rates it pays authors who self-publish, and exclusively sell, their audiobooks through the website. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published audiobooks
#royalty rates
Day 2 of our coverage of the Frankfurt Book Fair's GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
More news stories like this |
Children's publishers Usborne Publishing and Nosy Crow won two awards each at tonight's (... Continue reading at The Bookseller
[ The Bookseller | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nosy crow
A snapshot of STM publishing in India, which represents 84% of the publishing industry's profits in the country, from this February's GLOBALOCAL conference. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#20% growth
#stm publishing
#publishing industry
#globalocal conference
Random House Business Books is to publish a book by former US Treasury Secretary Timothy Geithner... Continue reading at The Bookseller
[ The Bookseller | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
A bookseller, distributor, and publisher, gathered for another installment of PW's discussion series on the Future of Book Publishing to discuss the relevancy of publishing seasons. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#discussion series
We look at what would the proposed introduction of fair use to Australian copyright law mean for publishers, and why is it attracting international attention. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-26 00:00:00 UTC ]
More news stories like this |
The Quarto Group has rebranded its publishing divisions, and announced what c.e.o. Marcus Leaver... Continue reading at The Bookseller
[ The Bookseller | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quarto group
#publishing divisions
#marcus leaver
In Publishing Perspectives' Issues on the Ether, Porter Anderson asks #EtherIssue participants to focus on tools needed by entrepreneurial authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-25 00:00:00 UTC ]
More news stories like this |
Despite the controversy surrounding its publication of "The Hindus: An Alternative History," Penguin Random House said it remains committed to publishing in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indian publishing
#controversy surrounding
#alternative history
Hodder & Stoughton imprint Yellow Kite is to publish blogger Ella Woodward’s cookbook... Continue reading at The Bookseller
[ The Bookseller | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#yellow kite
Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age
[ Advertising Age | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high quality
#make money
WhatsApp, Facebook's bold $19 billion acquisition, may be best known as a cross-platform instant messaging service for smartphones. But it could become an invaluable distribution tool for publishers.The post Do publishers need a WhatsApp strategy? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-21 00:00:00 UTC ]
More news stories like this |
Gawker's new Recruits program will gauge prospective writers not on the writing itself, but rather what kind of traffic that writing generates. That's a uniquely digital spin on the idea of the internship, which is the traditional way that publications find and mold new hires. But instead of... Continue reading at Digiday
[ Digiday | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post time
A handful of big-shot professionals have long had the freedom to express themselves through LinkedIn's blogging platform, but most careerists have had to sit on the sidelines. Starting today, though, just about everyone can have their voices heard --... Continue reading at Engadget
[ Engadget | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blogging platform
#starting today
Since Valve released the first stable version of Steam for Linux a year ago, the number of Linux-supported games has grown more than fivefold.Valve's digital game distribution service now hosts 333 games for Linux, compared to 60 games last February. (Strangely, Steam's store page claims that... Continue reading at PC World
[ PC World | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#entire catalog
Cornerstone has signed a four-book deal with Kindle self-published author Tracy Bloom. Jenny... Continue reading at The Bookseller
[ The Bookseller | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#four-book deal
When it comes to online publishing, building an audience organically with compelling content and monetizing it successfully with ads from big-name brands is extremely hard work. Luckily, there's a much easier way to make money: Arbitrage.The post Tricks of the trade: How to game the publishing... Continue reading at Digiday
[ Digiday | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing system
#online publishing
#make money
The dividend figure, which is not final, appears in a document related to Tribune's purchase in December of a group of TV stations. In spinning off its publishing business, Tribune Co. will pick up a dividend that could be about $325 million from the new public company, which would consist of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chicago tribune
#publishing spinoff
#tv stations
#publishing business
#public company
#daily newspapers
Tezuka Productions and Digital Manga, Inc. have announced a deal to translate and digitally publish hundreds of volumes of manga by revered manga and anime creator Osamu Tezuka. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital manga