3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
News tagged with: #book marketing

Other Publishing stories related to: '3 Epiphanies About Social Media Marketing for Books'

Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #genre novels

Are You a Media Company or a Technology Company?

Let’s start with two truths. First, publishers need cutting-edge technology to hook an audience through today’s digital media channels of the Web, mobile, social, and search. And, second, the breakthrough technology can’t just be about product design -- it’s got to go beyond to create... Continue reading at AllThingsD

[ AllThingsD | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company #technology company #cutting-edge technology

Dawn Porter to write for Hodder Children's Books

Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 14:45 Hodder Children's Books has bought two teen titles from journalist and presenter Dawn Porter. Publisher Emily Thomas did the deal directly with Porter for a "sizeable" sum. The books are described as "epic stories of an... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dawn porter #hodder children #teen titles #deal directly

Galaxy National Book Awards coverage shake-up

Written By: Charlotte Williams Publication Date: Fri, 02/09/2011 - 07:55 The Galaxy National Book Awards ceremony will not be broadcast in full this year, instead being showcased in a six-part series on More4, with submissions for the awards closing on 16th September. The six-part series,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-part series #16th september #12th november

Sony offers first Harry Potter book free with new reader

Written By: Graeme Neill Publication Date: Thu, 01/09/2011 - 08:51 Readers will be able to download the ebook of Harry Potter and the Philosopher's Stone for free with the limited edition model of the new Sony Reader. Further details have emerged about the Reader, which is set to go on sale in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sony reader #harry potter

Readmill Aims to Make Digital Reading Social

As ebooks become popular, there are increasing opportunities to share and personalize the digital reading experience. That's where the upcoming Readmill iPad app and social network come in. Continue reading at AllThingsD

[ AllThingsD | 2011-09-01 00:00:00 UTC ]
More news stories like this |

Edinburgh Book Festival to publish story collection

Written By: Katie Allen Publication Date: Wed, 31/08/2011 - 14:45 The Edinburgh International Book Festival, Scottish indie Cargo and US publisher McSweeney's are to team up on a four-volume collection of stories from authors including Roddy Doyle and Ali Smith. Fifty authors are to take part... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ali smith #alan warner #jackie kay #michel faber

Trade greets end of Waterstone's 3 for 2

Written By: Lisa Campbell, Graeme Neill and Charlotte Williams Publication Date: Wed, 31/08/2011 - 18:15 Publishers and trade figures have broadly reacted positively towards the scrapping of Waterstone’s 3-for-2 promotion. As The Bookseller revealed earlier today [31st August], the offer is... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell #graeme neill #trade figures #individual books

Waterstone's to end 3 for 2 next month

Written By: Graeme Neill and Lisa Campbell Publication Date: Wed, 31/08/2011 - 10:27 Waterstone's is bringing its iconic 3 for 2 offer to an end, with plans to implement money-off deals across individual books. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graeme neill #individual books

Penguin to offer personalised kids books with new app

Written By: Caroline Horn Publication Date: Wed, 31/08/2011 - 08:05 Penguin is aiming to bring traditional family storytelling into the digital arena with a new picture book reader app, Me Books, which enables parents and carers to personalise stories by selecting parts they want to record... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipod touch

Penton Acquires IT Publisher Nine Lives Media

In a move to grow its Technology Group, Penton Media has acquired Nine Lives Media. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penton media

Books-A-Million At the Crossroads

At no time in its history has the opportunity and danger been greater for Books-A-Million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-29 00:00:00 UTC ]
More news stories like this |

Media Agenda: James Tye talks about making digital publishing profitable

James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dennis publishing #digital products

Kay wins Scottish Book of the Year award

Written By: Graeme Neill Publication Date: Fri, 26/08/2011 - 14:34 Jackie Kay has won the £30,000 Scottish Book of the Year award for her autobiography Red Dust Road (Picador). The award, which is run by Creative Scotland, was presented to Kay by Dame Jenni Murray today (26th August) at an... Continue reading at The Bookseller

[ The Bookseller | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative scotland

Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hubert burda #german titles

Barnes biggest Booker book

Written By: Philip Stone Publication Date: Thu, 25/08/2011 - 07:56 Julian Barnes' The Sense of an Ending (Cape) is comfortably the bestselling longlistee of one of the most popular Man Booker longlists since records began. Barnes' concise novel has sold 9,700 copies at UK booksellers since the... Continue reading at The Bookseller

[ The Bookseller | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ending cape #records began #uk booksellers #alan hollinghurst #child picador

Private Eye to mark 50 years with anniversary book

Written By: Graeme Neill Publication Date: Wed, 24/08/2011 - 14:46 Private Eye is marking its 50th anniversary by publishing a book looking back at the history of the satirical institution. Private Eye: The First 50 Years is written by Adam Macqueen, a journalist on the magazine since 1997. It... Continue reading at The Bookseller

[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anniversary book #private eye #adam macqueen #20th september

Hearst Magazines group publishing director returns to IPC Media

Drew Kirkland, group publishing director for weekly women's and TV titles at Hearst Magazines UK, has been appointed publishing director for TV brands at IPC Media. Continue reading at Media Week

[ Media Week | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipc media #weekly women #tv titles #tv brands

BBC Books to develop series around TV's Sherlock

Publication Date: Wed, 24/08/2011 - 08:25 BBC Books is to launch a publishing programme around Bafta-winning TV series "Sherlock", which was inspired by the adventures of Arthur Conan Doyle's Victorian detective Sherlock Holmes. The titles will each feature the show's branding and introductions... Continue reading at The Bookseller

[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc books #publishing programme #mark gatiss

Collins goes near the Knuckle with new book acquisition

Written By: Graeme Neill Publication Date: Tue, 23/08/2011 - 14:43 Collins has bought a memoir of an Irish traveller bare-knuckle boxing champion. Craig Adams, assistant editor for Collins, bought world rights in all languages to Knuckle by James Quinn McDonagh, in an unagented deal. The book... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #craig adams #assistant editor #unagented deal