3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
News tagged with: #book marketing

Other Publishing stories related to: '3 Epiphanies About Social Media Marketing for Books'


French book trade protests at VAT hike

French booksellers have called it a "catastrophe" that VAT rates will go up to 7% in... Continue reading at The Bookseller

[ The Bookseller | 2011-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vat hike #french booksellers #vat rates


Book sales soar week on week, remain down on 2010

Printed book sales soared by £8.6m week on week last week, but spending remains down on... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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F+W Media Acquires Script Magazine from Final Draft Inc.

F+W Media adds another property to its ever-growing portfolio, acquiring Script Magazine from Final Draft, Inc. For an undisclosed amount, F+W will now have complete ownership of Script content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final draft #ever-growing portfolio #undisclosed amount


Hoffman Media to Cease Publishing Sandra Lee Semi-Homemade Magazine

Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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Bloomsbury Institute enters reader events market

Bloomsbury has set up a literary events arm called Bloomsbury Institute, hosting literary salons... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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Amazon.com buys children's books list from Marshall Cavendish

Amazon.com has acquired 450 titles from publisher Marshall Cavendish, marking the retailer's... Continue reading at The Bookseller

[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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World Book Night 2012 to target prisons and hospitals

Half of the one million books to be given away on the next World Book Night on April 23rd 2012... Continue reading at The Bookseller

[ The Bookseller | 2011-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million books


Apple, Book Publishers Face European Antitrust Probe

Apple's entry into the ebook business hasn't been a huge success, but it has still registered with European antitrust regulators. Continue reading at AllThingsD

[ AllThingsD | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge success


Book sales continue to climb ahead of Christmas

Printed book sales soared by £8.8m week-on-week last week, with the latest edition of... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest edition


Mukherjee scoops £10,000 Guardian First Book Award

The only non-fiction title shortlisted for the 2011 Guardian First Book Award has taken home the... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book award


Media Decoder Blog: Time Warner Picks New Head for Time Inc. Magazine Unit

The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the country’s largest magazine publisher. Continue reading at The New York Times

[ The New York Times | 2011-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine unit #laura lang


Academic sector outperforming market

The surge of students attending higher education institutions ahead of funding changes in 2012... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Irish Sports Book of the Year shortlist revealed

Titles on rugby, cycling, horse racing and Gaelic games have been shortlisted for this year... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #horse racing


Scholastic targets younger market

Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic uk


VIDEO: Kerouac's 'lost' book published

American author Jack Kerouac's first ever novel, which was thought to be lost, has been published 40 years after his death. Continue reading at BBC News

[ BBC News | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book published


Traverse City Is for Book Lovers

Megan Raphael, executive director of the National Writers Series, a literary nonprofit organization, in Traverse City, Mich., insists that local government leaders should declare it a “book city.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traverse city #book lovers #book city


Digital Book Census shows rates creep up

Digital royalty rates paid to authors by publishers are increasing, though there remains... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Penguin Pulls E-Books from Libraries, Including Kindle Versions

They publisher may want to make sure that library ebooks can't be easily stripped of DRM and kept by a borrower without penalty. Continue reading at PC World

[ PC World | 2011-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library ebooks


Mark Cuban Takes Shot at Writing an E-Book

Mark Cuban has 335,000 friends on Facebook and 760,000 followers on Twitter. Monday, the Internet billionaire and owner of the Dallas Mavericks basketball team will test just how friendly those fans really are. Continue reading at AllThingsD

[ AllThingsD | 2011-11-21 00:00:00 UTC ]
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Openmargin Hopes to Be More Than Social E-Reading

Notes in the margins of ebooks could be the next platform for social interaction. At least that's what Amsterdam-based Openmargin is hoping. Continue reading at AllThingsD

[ AllThingsD | 2011-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social e-reading #social interaction