3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020 Investment and Growth Survey indicate that publishers are optimistic they can leverage new revenue and audience sources to fuel growth for their businesses. To help publishers think outside the box, we examined three ways that creative newspapers and magazines are developing new sources of revenue. Develop An Information Services Side-Business Publishers can leverage their subscriber relationships to create and sell products through email, says San Diego-based publishing consultant Michael Senoff, founder and CEO of HardToFindSeminars.com. Over the last 20 years, Senoff has published 800 pages of free in-depth material on business building, peak performance, job searching, marketing and negotiation. His site includes interviews with experts such as Jack Canfield as well as paid courses developed from interviews with subject matter experts. Senoff invites visitors to subscribe to an email newsletter, where he sends a mixture of free information and offers for the 40+ information products he’s created. He funds his entire company from his base of 14,000 subscribers, and he says every single publication has a similar opportunity to create and publish their own information products. “If... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
News tagged with: #good fit #ad space #great opportunity #active international #hotel rooms

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3 Middle Grade Graphic Novels About Queer Summer Camp Crushes

New graphic novels for middle schoolers explore the poignant joys of summer camp for queer and nonbinary kids. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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The Best Children’s Book Deals of April 3, 2024

An epic treehouse, a Loch Ness Monster adventure, Indigenous water protectors, and more of today's best children's book deals. Continue reading at Book Riot

[ Book Riot | 2024-04-03 14:54:12 UTC ]
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Lit Hub Daily: April 3, 2024

Get ready for the fun and the fantastical. Caroline Carlson recommends new children’s books by Maple Lam, Felicita Sala, Laurie Morrison and more. | Lit Hub Reading Lists The collapse of Small Press Distribution has left over 400 publishers uncertain about the future. Adam Morgan talks to small... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-03 10:30:45 UTC ]
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Religion Book Deals: April 3, 2024

Paraclete lands world rights for a new series from prolific author Glenys Nellist, Eerdmans signs a new book from contemplative Catholic writer Cameron Bellm, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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TLA 2024 Preview: Leading the Way in the Lone Start State

Under the conference theme “Stories Inspire. Opportunities Await,” Texas Library Association leaders say the 2024 annual conference, set for April 13-16 in San Antonio, is expected to draw more than 5,000 attendees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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3 New Books About the Possibilities—and Limits—of Science

Three books out this week explore the science behind aging, paranormal phenomena, and our solar system. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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Charli XCX prankster is latest in a long line of authors to fool the public

A writer hoodwinked the internet into thinking the singer nabbed his book title but he’s not the first author to pull a controversial publicity stuntOn Wednesday, writer Gabriel Smith shared what at first glance seemed to be an email sent by the singer Charli XCX, asking if she could use the... Continue reading at The Guardian

[ The Guardian | 2024-03-01 18:33:32 UTC ]
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The week's bestselling books, March 3

The Southern California Independent Bookstore Bestsellers list for Sunday, March 3, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-28 14:00:07 UTC ]
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Maurice Vellekoop Comes Out in a Big Way

The veteran comics creator’s first full-length graphic memoir, ‘I’m So Glad We’ve Had This Time Together’ (Pantheon), is a coming-of-age story mixed with a family history so unsparingly honest that his mother dreaded its publication. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-27 05:00:00 UTC ]
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'Today' co-anchor Savannah Guthrie puts her faith on the line in a new book

Guthrie is now a best-selling author with "Mostly What God Does," a manual for people on how to use faith in their everyday lives. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-23 11:00:15 UTC ]
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U.K. Publishing Spotlight: Oneworld’s Winning Ways

The London indie press started with a focus on nonfiction, but in the past decade has published three Booker-winning novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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3 New Biographies of Visionary Writers

Probing the lives and work Barbara Comyns, Ralph Waldo Emerson, and Carson McCullers, these literary biographies, out this week, take a fresh look at three of our most visionary writers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-22 05:00:00 UTC ]
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3 New Biographical Histories Emphasizing Social Justice

These new books center the efforts of Harriet Tubman, Abraham Lincoln, and Hubert Humphrey to better the lives of the underprivileged and underrepresented. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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3 New Debut Novels by Black Women Authors

Three Black women novelists make their debut with tales of inheritance, friendship, and alternate futures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Netflix’s sci-fi adaptation 3 Body Problem finally gets a full-sized trailer

Netflix’s long-anticipated sci-fi series 3 Body Problem finally has a full trailer, following a short teaser released last year. This new trailer is over two minutes long and absolutely filled with exciting moments and tantalizing clues. Watch it below. The show’s based on a hit book series by... Continue reading at Engadget

[ Engadget | 2024-01-09 20:00:27 UTC ]
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