2010 retailer discounts total £600m

Written By: Philip Stone and Lisa Campbell Retailers slashed a total of £600m from the price of books in 2010 as book-buyers enjoyed their best year for bargains since records began. The average discount given off a book's r.r.p. last year was 26% slightly deeper than in 2009, when books were discounted by an average of 25.5%, according to Nielsen BookScan data. This means that for the ninth consecutive year, since BookScan Total Consumer Market records began in 2001, discounts have deepened. In 2001, discounts averaged a much shallower 17%. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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