17-punt NFL Kickoff Game draws 22 million viewers

Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year ratings high for NBC. According to Nielsen live-plus-same-day data, the Packers’ 10-3 win over the hometown Bears averaged 22 million viewers and a 12.8 household rating, making it the most-watched season opener since the Panthers and Broncos served up 25.2 million viewers and a 14.6 rating back in 2016. Streaming on NBC’s digital platforms added another 627,000 viewers to Thursday night’s overall deliveries. NBC’s linear TV viewership was up 16 percent compared to last season’s rain-delayed Falcons-Eagles matchup (19 million), and edged the 2017 Chiefs-Patriots table-setter by some 200,000 viewers, or 1 percent. While the low scoring and a dearth of explosive offensive plays could have cast a pall over the ratings, the NFC North hatefest proved compelling enough to make it the most-watched sporting event since Super Bowl LIII. The Kickoff Game currently stands as the year’s 17th most-watched broadcast, slotting between CBS’s post-Super Bowl premiere of the short-lived “World’s Best” (22.2 million) and the 61st Annual Grammy Awards (19.9 million). Incidentally, NBC’s final linear deliveries measured up to our August 23 projection (“20 NFL games advertisers can’t afford to ignore”) of 22.1 millions viewers and a 12.5 rating. It’s a gift. As expected, last night’s broadcast... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-06 21:11:16 UTC ]

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