1105 Media Sells Its Education Tech Events to LRP Publications

B2B publisher 1105 Media has just sold its education technology events to LRP Publications, a media company targeting education administrators. Four events were included in the deal. The post 1105 Media Sells Its Education Tech Events to LRP Publications appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-04-03 00:00:00 UTC ]

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BEA 2015: Bercu Says Goodbye; How to Use Social Media

The recently concluded BookExpo America featured a plethora of events for booksellers, including an address by outgoing American Booksellers Association president Steve Bercu and a well-attended panel on how booksellers can best use social media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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3 Things You Need To Know About PwC’s Magazine Media Outlook

Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
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New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer marketing #significant part


BookGrabbr Offers Free Ebooks for Social Media “Shares”

Tennessee marketing startup BookGrabbr directs readers to free ebooks in exchange for their sharing the titles through social media services. The post BookGrabbr Offers Free Ebooks for Social Media “Shares” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
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Using Social Media to Understand the Chinese Book Market

A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
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Educational Development Corp. Has Record Year

Sales rose 25% at Educational Development Corp. for the fiscal year ended February 28, 2015, and net earnings jumped to $859,200 in the year, up from $357,600 in fiscal 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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Key Ideas For Publishers Working In a World of Large Tech Companies

As long as technology companies such as Facebook and Twitter exist, publishers will have to navigate relationships with them.   This theme pervaded a panel Monday at the 67th World News Media Congress in which industry thought leaders discussed ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
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BEA 2015: Social Media is Fun, Effective, Indie Booksellers Say

While mobs of booksellers and others thronged BEA booths Thursday afternoon, about 100 booksellers focused their attention on representatives from four indies— Bookpeople, Literati, Parnassus Books, and Tattered Cover—who have led the way in integrating social media into their stores' business... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers #parnassus books #business models


BEA 2015: Momentum on Social Media Unlocks

Today at BEA, a Chicago web development company called Mess is launching Momentum, a turnkey subscription service that can be used to generate social media campaigns, and manage and track social engagement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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BEA 2015: A Remarkable Publication Journey

Reba Riley remembers her 29th birthday well—she was weeping on the floor of her closet while friends and family waited to help her celebrate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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BEA 2015: ‘PW’ Hosts Event-Filled Librarians Lounge

PW is hosting this year’s BEA Librarians Lounge, and it has a lot in store for our librarian peeps. Librarians who are looking for a place to actually lounge (and/or grab a snack or fuel up on coffee) will be able to do so in the exclusive area in booth R420. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Momentum Drives Social Media Book Promotions

Momentum is designed to be a turnkey subscription service that allows publishers to create social unlock book promotions--ask fans to tweet or post in return for cool stuff--and then track fan engagement and behavior afterwards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Folio: Top Women in Media – Mentors

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Mentors appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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Top Women in Media: Director-Level Doers

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Top Women in Media: Director-Level Doers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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Folio: Top Women in Media – Industry Leadership

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Industry Leadership appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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Folio: Top Women in Media – Rising Stars

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Rising Stars appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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Folio: Top Women in Media – Entrepreneurs

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Entrepreneurs appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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Why some media newsletters aren’t designed for clicks

Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end... Continue reading at Digiday

[ Digiday | 2015-05-26 00:00:00 UTC ]
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Francis to give Marketing and Publicity Conference keynote

Will Francis, co-founder of creative digital agency Harkable, is the first keynote speaker announced for The Bookseller Marketing & Publicity Conference, to be held at the Southbank Centre in London on 30th June 2015.  Francis worked for MySpace before founding Harkable, which has created... Continue reading at The Bookseller

[ The Bookseller | 2015-05-22 00:00:00 UTC ]
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Public Library Subsidy cut without consultation

Librarians and library suppliers have expressed concerns that changes to the Public Library Subsidy (PLS) could impact on the availability of government information in libraries. The PLS was originally created in 1924 as a way of helping libraries to purchase government publications such as... Continue reading at The Bookseller

[ The Bookseller | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library suppliers #expressed concerns #government information #originally created