Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading >> [ Source: Digiday | 2019-09-12 18:40:59 UTC ]
Ad Age’s At the Newsstand spotlights notable ad-supported print media available now (or very soon) near you. Print copies of venerable independent music/lifestyle magazine The Fader typically seem like collector’s editions. The thing is printed on heavy glossy stock and features lavish... Continue reading >> [ Source: Advertising Age | 2019-09-12 15:40:00 UTC ]
U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading >> [ Source: Editor & Publisher | 2019-09-04 16:35:32 UTC ]
After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection. Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National... Continue reading >> [ Source: Advertising Age | 2019-08-13 13:31:00 UTC ]
Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading >> [ Source: AdWeek | 2019-06-19 16:15:54 UTC ]
Where Jeff Bezos goes, other tech billionaires follow. The latest titan to invest in print media is Salesforce founder Marc Benioff who, along with wife Lynne, is buying Time magazine. The pair are using $190 million from their personal fortune to bu... Continue reading >> [ Source: Engadget | 2018-09-17 00:00:00 UTC ]
While legacy magazines falter, two digital media veterans think their cannabis-focused publication Gossamer may be the future. Weed and print media may have more in common than rolling papers.Read Full Story Continue reading >> [ Source: Fast Company | 2018-04-24 00:00:00 UTC ]
The chief content officer at Hearst talks about #MeToo, print media's comeback, Snapchat's value to publishers and more. The post ‘We need real diversity’: Hearst’s Joanna Coles says more women in leadership will lead to culture change appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-03-12 00:00:00 UTC ]
How reckless circulation practices only accelerate the demise of consumer magazines. The post Analysis: Print Media’s Moment of Reckoning appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2016-12-19 00:00:00 UTC ]
Years of campaigning by UK newspapers have paid off – but debate rages over whether they reflect or influence public viewsEU referendum – liveDavid Cameron resignsWas it the Sun wot won it? In a text less than an hour after the victory for leave was declared, editor Tony Gallagher told the... Continue reading >> [ Source: The Guardian | 2016-06-24 00:00:00 UTC ]
It has been tough sledding for print media. More than 150 newspapers have closed or converted to digital-only offerings in the last two years. Recently the magazine giants Condé Nast and Time Inc. have both cut employees and closed magazin ... Continue reading >> [ Source: Editor & Publisher | 2015-11-23 00:00:00 UTC ]
In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading >> [ Source: Crains New York | 2015-06-30 00:00:00 UTC ]
Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading >> [ Source: Crains New York | 2014-12-16 00:00:00 UTC ]
Though the number of magazine launches held steady in 2014, the outlook for print media still took a turn for the worse as closures nearly doubled. Among the shuttered publications are... To view the full story, click the title link. Continue reading >> [ Source: Crains New York | 2014-12-16 00:00:00 UTC ]
The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading >> [ Source: Folio Magazine | 2014-11-07 00:00:00 UTC ]
The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading >> [ Source: Crains New York | 2014-03-29 00:00:00 UTC ]
The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading >> [ Source: Crains New York | 2014-03-29 00:00:00 UTC ]
A growing number of publisher sites are now shunning the concept of finite "pages" as vehicles with which to serve content, opting instead to do so with seamless, often endless feeds and streams. The concept of a page, which is largely a hangover from the world of print media, suddenly seems... Continue reading >> [ Source: Digiday | 2014-01-09 00:00:00 UTC ]
Print media is dying; some may argue it is already dead. With the launch of the iPad and the current industry trend of tablet media consumption, consumers don’t want to clutter their homes with stacks of paper magazines and newspapers. Not to mention, there is the trend of "going green" which is... Continue reading >> [ Source: Betanews | 2013-07-11 00:00:00 UTC ]
(Reuters) - Canadian newspaper publishers Torstar Corp and Quebecor Inc delivered more bad news to investors on Wednesday, saying that cost cuts were failing to keep pace with an accelerating decline in print media revenue. Torstar sha ... Continue reading >> [ Source: Editor & Publisher | 2013-05-08 00:00:00 UTC ]