#media companies

Publishing news tagged with #media companies

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Facebook tests empowering publishers to deliver ads to Watch

Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad technology #technology executives #select group #media companies #tv network #digital publishers


Jill Abramson on media layoffs: 'The villains are Facebook and Google'

The former New York Times editor skewers everyone in her new book, but ‘there isn’t one business model that’s going to save journalism’, she saysMerchants of Truth, the new book by the former New York Times executive editor Jill Abramson, is a deep dive into multiple crises that have bedeviled... Continue reading at 'The Guardian'

[ The Guardian | 2019-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #save journalism #great journalism #jill abramson #business model #deep dive #media companies #local papers


Vice cuts 10 percent of its workers following tough year

Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing's struggle to compete with Facebook and Google for advertisers' money.On Friday, Vice confirmed that it would cut around 250 of its 2,500-person work force, a move that was first reported by The... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough year #digital publishing #hollywood reporter #market forces #ad sales #media companies


Is It Time to Take Advantage of Virtual Events?

To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies


Lee Enterprises Reverses Course, Un-Hires New Publisher After Tweets Surface

[caption id="attachment_137853" align="alignright" width="150"] Paul McArthur[/caption] That was fast. A day after announcing the hiring of GateHouse Media senior VP Paul McArthur as regional publisher overseeing four Montana-based news outlets, Lee Enterprises has reversed its decision,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent months #media companies


Snapchat gives publishers a new way to make Stories and money

Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #heavy lifting #media partners #including hearst #daily mail #media companies #show called


Business management tools: A how-to guide for media companies

Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at 'Digiday'

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #publishing companies #traditional advertising #drive revenue


How publishers are bridging their Instagram and Facebook audiences

Following Facebook’s algorithm change, media companies are turning to Instagram, which is also turning them back to Facebook, albeit in a different way. The post How publishers are bridging their Instagram and Facebook audiences appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook audiences #algorithm change #media companies


Is Facebook’s News Shows on Watch an Olive Branch to Publishers?

After Facebook head of news products Alex Hardiman announced last week that the social network is funding an initiative to create news shows from 10 to 12 U.S. publishers for its Facebook Watch video platform, the social platform revealed details today about the first batch of series. Neither... Continue reading at 'AdWeek'

[ AdWeek | 2018-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook head #olive branch #media companies


How Amazon is priming its ad business for the next year

Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad-tech companies #media companies


Why media companies are shifting their attention from Facebook to YouTube

Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. The post Why media companies are shifting their attention from Facebook to YouTube appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube appeared #media companies


PubTechConnect in Its Second Year: Mixing Media Viewpoints on Innovation, Diversity

Touting again a 'mix of book publishing people and people from media companies and ancillary companies,' this year's PubTechConnect conference will focus on innovation in many forms. The post PubTechConnect in Its Second Year: Mixing Media Viewpoints on Innovation, Diversity appeared first on... Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2018-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diversity appeared #pubtechconnect conference #media companies


Facebook Will Show You Fewer Posts From Brands and Publishers, and More Baby Photos

Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #video posts #thursday evening #media partners #reach audiences


You Say Paywalls Are Back? For The FT, They Never Went Away

The pink financial paper has used online subscriptions since 2002. After decades of diminishing ad returns, fellow digital publishers are finally catching on. Late last year, the Financial Times reached a pretty big milestone: It exceeded 900,000 paying subscriptions, both print and digital–up... Continue reading at 'Fast Company'

[ Fast Company | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #online subscriptions #small feat #media company #media companies


For Digital Publishers, The “Pivot To Video” Bloodbath Is Here

Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at 'Fast Company'

[ Fast Company | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #media companies #media industry


‘Real change needs to happen:’ Publishers shrug at platform overtures

Facebook and Google have stepped up their efforts to make nice with media companies, with new hires, journalism initiatives and expanded ways to monetize content. But publishers remain skeptical, saying they need to see a substantial change in their ability to make money from all the content... Continue reading at 'Digiday'

[ Digiday | 2017-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers shrug #make nice #media companies #journalism initiatives #make money


Facebook, Snapchat Deals Produce Meager Results for News Outlets

Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business models in a news landscape increasingly dominated by social media platforms.Some publishers are scaling back on Facebook... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #load faster #digital content #media companies #target readers #bloomberg news


Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content

Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? With an expected IPO just months away, Snapchat wants to start cleaning up Discover's often racy content—created by a select group of publishers including Daily Mail, Cosmopolitan and MTV—by moving away... Continue reading at 'AdWeek'

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise funds #total number #media companies


Facebook really, really wants to work with journalists

In recent months, a lot of ink was spilled to criticize Facebook’s role in the dissemination of news, especially related to the past U.S. presidential election. On Wednesday, the company announced a new suite of initiatives aimed at improving its collaboration with journalists and media... Continue reading at 'PC World'

[ PC World | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #criticize facebook #company announced #recent months #presidential election #initiatives aimed #media companies


Flummoxed by the 'Broken' Ad-Supported Publishing Model, Medium Slashes Staff

Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #venture capital #andreessen horowitz #media companies #make money