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The top newspaper and magazine publishers in the U.K. have now crossed the mobile-desktop audience threshold, with many reporting that over half their audience now views their content on mobile and tablet devices. The post Mobile traffic surpasses desktop for top UK publishers appeared first on... Continue reading at 'Digiday'
[ Digiday | 2014-08-19 00:00:00 UTC ]
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#tablet devices
Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
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#hundred years
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5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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It's no secret that events can be a great source of ancillary revenue for magazine publishers. Perhaps more implicit, however, is that events can develop and grow a community of engaged stakeholders-beyond the readership. In St. Louis, a regional magazine has been skillfully developing its event... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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#secret sauce
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The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
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#native advertising
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The United States Postal Service (USPS) delivered coal to magazine publishers to welcome the New Year. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-01-02 00:00:00 UTC ]
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Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-04 00:00:00 UTC ]
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#tv advertising
#direct mail
#big question
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Upscale shelter magazine Dwell, which is moving its editorial operations to Manhattan from San Francisco, just launched an online store that offers fans a handpicked selection of furniture and other home (and office) goods. But rather than acting as a link between buyer and seller, like most... Continue reading at 'Crains New York'
[ Crains New York | 2013-11-03 00:00:00 UTC ]
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#online store
#magazine publishers
#increase revenue
London (CNN) -- UK newspaper and magazine publishers lost a High Court bid Wednesday to block the progress of a government-backed royal charter on press regulation. The royal charter, which has cross-party backing, was due to go before the Privy Co ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-10-31 00:00:00 UTC ]
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Some subscribers of four Hearst magazines will soon get perfume samples in an apparently new fashion for the industry: via sample vials of Marc Jacobs Daisy and Eau So Fresh attached.The two-and-a-half milliliter tubes will come lightly adhered to 100,000 copies of the November issues of Elle,... Continue reading at 'Advertising Age'
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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It’s no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. R ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-08-15 00:00:00 UTC ]
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Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their... Continue reading at 'Engadget'
[ Engadget | 2013-01-18 00:00:00 UTC ]
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Google is fighting a proposal that would force it and other online aggregators to pay German newspaper and magazine publishers to display snippets of news in Web searches. Continue reading at 'The New York Times'
[ The New York Times | 2012-11-29 00:00:00 UTC ]
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Apple hasn’t promoted the tablet computer in MPA member magazines since summer 2011. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-09-19 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Cosmopolitan topped 115,000 digital subscribers last month, making it the first Hearst title to break 100,000 and perhaps marking renewed reason for hope among magazine publishers. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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The second half of 2011 continued to be a challenging time for magazine publishers, with only four of the top 20 consumer titles achieving lifts in print circulations. Continue reading at 'Media Week'
[ Media Week | 2012-02-16 00:00:00 UTC ]
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FOLIO:s Eddie and Ozzie awards competition is the largest of its kind for magazine publishers. It also has the proud distinction of being the only awards event open to magazines and websites of all kindsconsumer, b-to-b, association, custom and regional, big and small. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
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After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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#digital editions
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#book business
#initial flurry