Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading >> [ Source: Advertising Age | 2015-03-06 00:00:00 UTC ]
Facebook was a focus of the first day of the IPG spring conference in Chipping Norton yesterday (4th March), which saw Perseus reveal the inside story on having a book selected for the Facebook Book Club, while publishers told they are "too nice" and need to develop more attitude if they are to... Continue reading >> [ Source: The Bookseller | 2015-03-06 00:00:00 UTC ]
The European Court of Justice has ordered France and Luxembourg to restore their standard VAT rates on ebooks in a ruling announced today (5th March). The court upheld a decision previously made by European Commission, which ruled that the two countries cannot charge the same VAT rate on ebooks... Continue reading >> [ Source: The Bookseller | 2015-03-06 00:00:00 UTC ]
Riders can stop playing Angry Birds and download something a bit more enriching.On the subway in Beijing, as in most cities with underground Wi-Fi connections, commuters usually spend their rides mindlessly staring at their phones, scrolling through emails or playing games. But now riders on one... Continue reading >> [ Source: Fast Company | 2015-03-06 00:00:00 UTC ]
Isn't it ironic that tiny nuances of tax law can often cause colossal results out in the real world? It's one of those judgments that has rocked Europe after its highest court ruled that ebooks aren't actually goods at all. Currently, paper books so... Continue reading >> [ Source: Engadget | 2015-03-05 00:00:00 UTC ]
E-books must be subject to the full rate of value-added tax (VAT), and European Union countries may not extend tax exemptions for books to include ebooks, the EU’s highest court ruled Thursday, adding that it considers downloadable ebooks to be services.Most EU member states, with the exception... Continue reading >> [ Source: PC World | 2015-03-05 00:00:00 UTC ]
U.K. publishers are employing a number of tactics to garner Facebook traffic. Digiday spoke to five of the UK publishers in the top 10 to receive traffic from the social network -- and learned a few tricks. Having engineered its sites for mobile -- and consequently, social -- six of Trinity... Continue reading >> [ Source: Digiday | 2015-03-03 00:00:00 UTC ]
Is a pan-European ebook platform still a viable option? Or has ebook platform development progressed so far that it has rendered the point moot? The post Should Europe Develop a Pan-European Ebook Platform? appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
National Book Tokens is this week launching a pilot of a series of ebook gift cards, which it says will be an “innovative step forward that will help evolve ebook gifting”. The cards will be for six genres - literary fiction, mass fiction, crime and thriller, sci-fi and fantasy, romance and... Continue reading >> [ Source: The Bookseller | 2015-02-25 00:00:00 UTC ]
Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading >> [ Source: Advertising Age | 2015-02-25 00:00:00 UTC ]
Pigeonhole.com, a young, digital-only publisher in the UK, is commissioning new fiction, refashioning classics, and offering their ebooks via serialization and subscription. The post Pigeonhole.com Offers Subscriptions for Serialized Ebooks appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-02-25 00:00:00 UTC ]
A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading >> [ Source: Digiday | 2015-02-20 00:00:00 UTC ]
How much does an ebook cost in Australia, Germany or India? EPub Direct offers an infographic with key statistics on ebook pricing and more. The post Ebook Pricing in Australia, Germany, India: Infographic from ePub Direct appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-02-18 00:00:00 UTC ]
Publishing Perspectives’s latest column for the Italy’s Giornale della Libreria is a translation of Benjamin Denckla's article, "If Ebooks are Software, It’s Time for Version 2.0." The post PP for Italy’s Giornale della Libreria: Ebook 2.0 appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-02-18 00:00:00 UTC ]
Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading >> [ Source: Digiday | 2015-02-18 00:00:00 UTC ]
For the first three weeks of the new year, the enhanced edition of Chris Kyle’s memoir, "American Sniper," led Apple’s iBooks bestseller list, consistently landing several spots above the title’s standard ebook. Continue reading >> [ Source: Publishers Weekly | 2015-02-13 00:00:00 UTC ]
The book is an effort to 'tell the story of a life of a governor' through 'the use of [Bush's] emails.' Continue reading >> [ Source: The Christian Science Monitor | 2015-02-12 00:00:00 UTC ]
While other publishers are trying to maximize their Facebook referrals, the site for sports fans goes for a diversified approach. The post How Bleacher Report is Facebook-proofing its traffic appeared first on Digiday. Continue reading >> [ Source: Digiday | 2015-02-11 00:00:00 UTC ]
A stronger publishing lineup in 2013 and problems caused by the standoff with Amazon over sales terms resulted in a 4.8% decline in sales for the year at Hachette Book Group USA. Continue reading >> [ Source: Publishers Weekly | 2015-02-10 00:00:00 UTC ]