On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading >> [ Source: Digiday | 2015-03-25 00:00:00 UTC ]
For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading >> [ Source: Advertising Age | 2015-03-25 00:00:00 UTC ]
The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading >> [ Source: Fast Company | 2015-03-25 00:00:00 UTC ]
The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading >> [ Source: Digiday | 2015-03-25 00:00:00 UTC ]
Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading >> [ Source: Engadget | 2015-03-25 00:00:00 UTC ]
The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading >> [ Source: Advertising Age | 2015-03-25 00:00:00 UTC ]
Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented ... Continue reading >> [ Source: Editor & Publisher | 2015-03-24 00:00:00 UTC ]
Facebook’s Messenger app has traditionally been used for keeping in touch with friends. Now people can also use it to send each other money. In the future, it could become a platform which other apps could use, if recent rumors prove true.This Wednesday and Thursday at its F8 conference in San... Continue reading >> [ Source: PC World | 2015-03-24 00:00:00 UTC ]
Deborah Emin of Sullivan Street Press discusses the challenges of selling ebooks from her own web site and why she moved to using an ebook distributor. The post Losing Your Illusions About Selling Ebooks On Your Own Site appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-03-24 00:00:00 UTC ]
Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading >> [ Source: PC World | 2015-03-24 00:00:00 UTC ]
The French, German, Italian and Polish culture ministers today released a joint statement calling for the European Commission to propose immediately legislation to allow VAT on ebooks to be levied at the same reduced rate as print books. Continue reading >> [ Source: The Bookseller | 2015-03-20 00:00:00 UTC ]
eBooks by Sainsbury’s is launching a new national promotion offering customers £3 off all ebooks when they buy a paperback chart title in-store. All of the titles in the Paperback Chart in Sainsbury's stores will have a sticker with a unique code that gives customers £3 to spend on ebooks at... Continue reading >> [ Source: The Bookseller | 2015-03-20 00:00:00 UTC ]
Rakuten is trying to inject some black ink into its struggling ebook business with the acquisition of OverDrive Holdings, one of the largest providers of ebooks for rent to libraries and schools.The Japan-based e-commerce giant will gain about 21 million users in the US$410 million deal as well... Continue reading >> [ Source: PC World | 2015-03-19 00:00:00 UTC ]
Japan's Rakuten, parent company of ebookseller Kobo, has purchased US ebook distributor OverDrive, likely blocking Kindle's further expansion into libraries. The post Rakuten Buys E-book Distributor OverDrive for $410 Million appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
Israeli-based quiz and list publishing platform uses content from organisations including such as the Daily Telegraph and AOLQuiz and list publishing platform PlayBuzz has announced it has raised $16m (£11m) in venture capital funding to drive international expansion.The second funding round,... Continue reading >> [ Source: The Guardian | 2015-03-18 00:00:00 UTC ]
E-books are being included in the Sainsbury’s Nectar Rewards Double Up promotion for the first time. The popular promotion sees customers able to double points on their Nectar reward cards at the same time as get “massive” discounts on ebooks from Wednesday (18th March) for a period of two... Continue reading >> [ Source: The Bookseller | 2015-03-18 00:00:00 UTC ]
It's a fact: even though printed books are not yet dead, there's an increasing number of people who are turning to ebooks to read their favorite book. Trajectory, a Marblehead-based company launched three years ago by two technology veterans, seeks to not only help publishers distribute their... Continue reading >> [ Source: Silicon Valley Business Journal | 2015-03-16 00:00:00 UTC ]
German ebook distribution platform Bookwire's international expansion is rolling across Spain, Brazil, Mexico, Costa Rica, Ecuador, Peru and Colombia. The post Ebook Distributor Bookwire’s Plans for Global Domination appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-03-16 00:00:00 UTC ]
New media titans have shown they can attract investors' money, raking in millions in venture capital funding, but they have not answered clearly whether they can show a profit.At South by Southwest, sales chiefs for three heavily-funded digital publishers said they can do that too, or can soon,... Continue reading >> [ Source: Advertising Age | 2015-03-15 00:00:00 UTC ]
The UK Literacy Association (UKLA) is launching an award for digital ebooks and apps for children aged 6-8. The Digital Book Award, created in association with Booktrust and sponsored by the Open University, is open todigital products that use sounds and visuals to make a children’s experience... Continue reading >> [ Source: The Bookseller | 2015-03-14 00:00:00 UTC ]