Your Thursday Wake-Up Call: Time Inc.'s Future Might Involve the Koch Brothers. Plus, P&G's Surprise

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can now get an audio version of this briefing on your Alexa device. Click here, or search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: The Koch brothers -- the billionaire industrialists and champions of conservative causes are reportedly offering financial support to Meredith Corp.'s bid for Time Inc. The New York Times, citing unnamed people involved in the talks, says Charles and David Koch "have tentatively agreed to back Meredith's offer with an equity injection of more than $500 million." Meredith, whose titles include Better Homes and Gardens as well as Family Circle, has tried before to take over Time Inc., which publishes Time, People, Fortune and Sports Illustrated. But this time Meredith is reportedly back with big money.The Times notes that the Kochs spent $720 million ahead of last year's election to support conservative policies and candidates, adding that it's not clear how much influence (if any) the brothers would have on the publications if the deal happens. But if it does go forward, every word from the legacy publishing empire will be scrutinized for potential signs of the Kochs pressuring coverage. Incidentally, here's a Bloomberg News headline about the Kochs' influence, from a few hours before the Times published its scoop: "Koch-Funded Group Prods Trump's EPA to Say Climate Change Not a Risk."... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-16 00:00:00 UTC ]

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