Young adult readers 'prefer printed to ebooks'

Survey finds that 62% of 16 to 24-year-olds prefer traditional books over their digital equivalentsSixteen to 24-year-olds are known as the super-connected generation, obsessed with snapping selfies or downloading the latest mobile apps, so it comes as a surprise to learn that 62% prefer print books to ebooks.Asked about preferences for physical products versus digital content, printed books jump out as the media most desired in material form, ahead of movies (48%), newspapers and magazines (47%), CDs (32%), and video games (31%)."It is surprising because we think of 16-24s as being attached to their smartphones and digital devices, so it does shout out," said Luke Mitchell of agency Voxburner, which researched questions about buying and using content with 1,420 young adults.The two big reasons for preferring print are value for money and an emotional connection to physical books. On questions of ebook pricing, 28% think that ebooks should be half their current price, while just 8% say that ebook pricing is right.The top-rated reasons for preferring physical to digital products were: "I like to hold the product" (51%), "I am not restricted to a particular device" (20%), "I can easily share it" (10%), "I like the packaging" (9%), and "I can sell it when used" (6%).Mitchell said that qualitative comments about preferring physical books included things like "I collect", "I like the smell", and "I want full bookshelves". "Books are status symbols, you can't really see what... Continue reading at 'The Guardian'

[ The Guardian | 2013-11-25 00:00:00 UTC ]
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Print book sales continue to fall

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[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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France calls for regulation of ebook prices

Written By: Barbara Casassus Publication Date: Tue, 29/03/2011 - 15:29 French culture minister Frédéric Mitterrand has called for the European Union to regulate ebook prices as soon as possible, and to introduce a reduced rate of VAT on all cultural goods and services, whether they are sold... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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TechTarget Buys RBI's Computer Weekly While Print Mag Folds

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[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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Catherine Cookson estate goes direct in ebook deal

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[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Kindle ebook lending service reinstated after modification of code

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[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Trade publishers say ebook sales will not reach 10% until 2012

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[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Printed book sales slump to new 2011 low

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[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Hachette to bring French out of copyright titles into print

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[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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[ The Bookseller | 2011-03-21 00:00:00 UTC ]
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[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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[ The Bookseller | 2011-03-17 00:00:00 UTC ]
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[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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B&N Looks for the Right Print, Digital Balance

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[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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[ The Bookseller | 2011-02-28 00:00:00 UTC ]
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[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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