You’re using analytics wrong: five mistakes publishers make with their data

What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong: five mistakes publishers make with their data appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-15 00:00:00 UTC ]
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Other Publishing stories related to: 'You’re using analytics wrong: five mistakes publishers make with their data'


Corvus acquires seven from self-published author

Written By: Charlotte Williams Publication Date: Tue, 17/05/2011 - 08:15 Corvus has acquired seven books from self-published author Nick Alexander, whose title The Missing Boyfriend was in the top 10 in the Kindle paid-for charts for six weeks. Senior editor Laura Palmer bought world English... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author #backlist titles


Upcoming Yale Publishing Course Features Speakers from Hearst, Dwell, Glamour

For the second year, Yale University will offer a publishing course aimed at long-time magazine industry professionals, slated to begin on with a keynote address from Richard Stolley, senior editorial adviser at Time Inc., on Sunday, July 10. The course will run through Friday, July 15. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #yale university #keynote address


Bodley Head latest to publish Bin Laden title

Written By: Charlotte Williams Publication Date: Mon, 16/05/2011 - 09:06 The Bodley Head has acquired a title looking at the operation that searched for, and finally killed, Osama bin Laden, by al-Qaeda expert Peter Bergen. Publishing director Will Sulkin acquired UK and Commonwealth rights to... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bodley head #crown publishing #random house


Bidders given two weeks to make Waterstone's move

Written By: Bookseller Staff Publication Date: Mon, 16/05/2011 - 09:10 Bidders for Waterstone's have a reported two weeks to express a formal interest in the chain, as parent HMV Group said it was in "advanced discussions" over a sale. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advanced discussions


Quercus publisher of the year at The Bookseller Industry Awards

Written By: Lisa Campbell Publication Date: Tue, 17/05/2011 - 09:00 Quercus has been crowned 2011's best publisher at The Bookseller Industry Awards, as Sainsbury's scooped the Bookseller of the Year award. Quercus was presented with the Bonnier Publisher of the Year Award at the black-tie... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publisher


More agents to explore publishing models

Written By: Charlotte Williams Publication Date: Fri, 13/05/2011 - 08:38 Literary agents Curtis Brown and Blake Friedman have said they are planning to follow Ed Victor's move into publishing, after he announced an ebook and print-on-demand venture earlier this week. Curtis Brown m.d. Jonathan... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blake friedman #curtis brown #jonathan lloyd #larger list


Ten make Authors' Club travel longlist

Publication Date: Fri, 13/05/2011 - 11:54 Titles on Russian history, the populace of Germany and a spiritual travelogue have been longlisted for the 2011 Authors' Club Dolman Travel Book of the Year. Molotov's Magic Lantern by Rachel Polonski (Faber), Germania by Simon Winder (Picador) and All... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russian history #10-strong list #literary merit


Publishers battle for Townshend and Walliams books

Written By: Graeme Neill Publication Date: Fri, 13/05/2011 - 08:30 The Who guitarist Pete Townshend and "Little Britain" star David Walliams are the latest figures to have memoirs put in front of publishers, as the trade shows no sign of losing its appetite for celebrity autobiographies. Ed... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers battle #latest figures #trade shows #celebrity autobiographies #ed victor


Publishers losing the battle against Angry Birds

Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 15:36 Publishers need to diversify and compete head-on with other media in order to deflect the 'one-screen' effect of tablet devices, a panel discussion at the World e-Reading Congress declared. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #angry birds #tablet devices #panel discussion


Publishers should use authors to help fight piracy

Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 09:31 Publishers should not overspend in the fight against piracy, and should use their authors to present a "human face" in the battle for hearts and minds, a panel discussion at the World e-Reading Congress declared. The industry... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #panel discussion #digital director


Lonely Planet in move to London, makes 70 redundant

Publication Date: Thu, 12/05/2011 - 09:30 Lonely Planet is to move some operations to London at the same time as making 70 staff redundant in Australia. Staff at the Lonely Planet office in Melbourne have been told a large part of the company's web operations are moving to the UK following... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web operations #lonely planet #large part #weakening sales #current strength #australian currency #brand development #dominic rowell


Publishers could follow Random's agency move

Written By: Charlotte Williams Publication Date: Thu, 12/05/2011 - 15:34 Random House UK's switch to the agency model this week could lead other publishers to follow suit, despite the Office of Fair Trading investigating ebook pricing. The publisher's switch on Tuesday meant it has around... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency model #follow suit


Publishers must change "radically' in digital age - Johnson

Written By: Bookseller Staff Publication Date: Wed, 11/05/2011 - 10:46 Publishers selling direct to readers, printers folding and more agents becoming publishers are some of the implications of digital, claims former Borders chairman Luke Johnson. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Three French publishers file new lawsuit against Google

Written By: Barbara Casassus Publication Date: Wed, 11/05/2011 - 08:11 French publishers Albin Michel, Flammarion and Gallimard are suing Google for having scanned 9,797 books without prior permission for its Google Book Search programme, a publishing source told The Bookseller. Lawyers for... Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prior permission #filed suit


Ed Victor sets up publishing imprint

Written By: Charlotte Williams Publication Date: Tue, 10/05/2011 - 12:22 The Ed Victor Literary Agency, one of the most powerful agencies in London, has launched its own ebook and print on demand venture, focusing initially on putting back into circulation out of print books or those on which... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #publishing imprint #focusing initially


Think short-term to stay ahead of digital change, publishers told

Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Rowling and Oliver make ST Rich List

Written By: Katie Allen Publication Date: Mon, 09/05/2011 - 08:50 Pearson, Blackwell and Jamie Oliver are a few book trade names to make it onto the Sunday Times Rich List 2011. Vincent Cowdray and the Pearson Family were jointly in at number 64, with the family up £165m on last year’s figure.... Continue reading at The Bookseller

[ The Bookseller | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie oliver


Harland Simon to Upgrade the Goss HT70 press controls at Turkish Newspaper Publisher

The Turkish newspaper publisher Turkuvaz Medya Group whose titles include the daily Sabah are now benefiting from an upgrade to their Harland Simon press control systems. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harland simon #titles include


Book Publishers, AOL To Launch New Book Recommendation Site [MediaMemo]

Three big publishers and AOL are set to launch Bookish, a "new digital platform for readers". Hachette Book Group, Penguin Group, and CBS' Simon & Schuster are backing the new site, which is supposed to launch this summer; AOL will promote the property and handle ad sales. A press release... Continue reading at AllThingsD

[ AllThingsD | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #big publishers #digital platform #penguin group #simon schuster


Heinemann to publish Godfather prequel

Written By: Charlotte Williams Publication Date: Fri, 06/05/2011 - 16:25 William Heinemann is to publish a prequel to Mario Puzo's The Godfather series, written by author Ed Falco and based on an unproduced screenplay by Puzo. Publisher Jason Arthur bought UK and Commonwealth rights (excluding... Continue reading at The Bookseller

[ The Bookseller | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #donadio olson