Yahoo Is Betting Big On Digital Magazines

CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines. First up is Yahoo Food, which will focus entirely on the culinary realm. Afterwards, Yahoo Tech will launch spearheaded by David Pogue, who was poached from the New York Times last October.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-01-09 00:00:00 UTC ]
News tagged with: #betting big #digital magazines #publishing industry #distinctive voice #online magazines

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YouTube Executive Heads to Digital Distributor OverDrive

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[ AllThingsD | 2013-09-18 00:00:00 UTC ]
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Audiosocket’s Easy Listening Solution for Digital Music Rights

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[ AdWeek | 2013-09-16 00:00:00 UTC ]
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Darden Media Group buys Maxim magazine

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[ Crains New York | 2013-09-13 00:00:00 UTC ]
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Going Small to Make it Big

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[ Publishing Perspectives | 2013-09-13 00:00:00 UTC ]
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Lucky Editor Eva Chen Wants To Build A Magazine You Can Talk To

"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been... Continue reading at Fast Company

[ Fast Company | 2013-09-12 00:00:00 UTC ]
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[ PC World | 2013-09-10 00:00:00 UTC ]
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Blackwell's to open digital development office

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[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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In The First Half Of 2013, The U.S. Made 12,444 Data Requests From Yahoo

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[ Fast Company | 2013-09-07 00:00:00 UTC ]
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[ Engadget | 2013-09-06 00:00:00 UTC ]
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Digital Dominates Event Attendance Marketing

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[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-09-05 00:00:00 UTC ]
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[ Folio Magazine | 2013-09-02 00:00:00 UTC ]
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[ Publishing Executive | 2013-09-02 00:00:00 UTC ]
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[ Media Week | 2013-08-30 00:00:00 UTC ]
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[ Engadget | 2013-08-29 00:00:00 UTC ]
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[ PC World | 2013-08-29 00:00:00 UTC ]
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[ Media Week | 2013-08-29 00:00:00 UTC ]
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[ Engadget | 2013-08-28 00:00:00 UTC ]
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[ AllThingsD | 2013-08-28 00:00:00 UTC ]
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