World Book Day plans reinvigoration for 2012 event

Written By: Lisa Campbell Publication Date: Fri, 04/11/2011 - 15:27 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012—led by children’s marketing specialist Kirsten Grant as its new director and Penguin’s Joanna Prior as chair—with a new push after what Prior described as a “loss of energy for redemptions” which were not getting children “excited enough”. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Ambitious plans for Apple textbook growth

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[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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War Horse UK's bestselling book for second week

Michael Morpurgo’s War Horse (Egmont) was once again the bestselling book in the UK last... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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Rushdie Jaipur videolink event cancelled

A planned videolink appearance by Salman Rushdie at the Jaipur Literature Festival today (24th... Continue reading at The Bookseller

[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Abrams made director of Jewish Book Week

Journalist and TV researcher Hester Abrams has been appointed to the role of director of literary... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Move to Digital: Lose Your Unwanted Books

Want to replace your traditional library with ebooks? Here are some sites and tools that can help you make your physical books disappear. Continue reading at PC World

[ PC World | 2012-01-23 00:00:00 UTC ]
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Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period

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[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
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Media Decoder: 'Hunger Games' Book Sales Bode Well for the Film

The actress Jennifer Lawrence in a scene from the movie adaptation of "The Hunger Games." Continue reading at The New York Times

[ The New York Times | 2012-01-23 00:00:00 UTC ]
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US Online Ad Spending to Top Print by $5.7 Billion in 2012

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[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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[ Knowledge@Wharton | 2012-01-21 00:00:00 UTC ]
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[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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War Horse UK's bestselling book

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[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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