World Book Day plans reinvigoration for 2012 event

Written By: Lisa Campbell Publication Date: Fri, 04/11/2011 - 15:27 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012led by childrens marketing specialist Kirsten Grant as its new director and Penguins Joanna Prior as chairwith a new push after what Prior described as a loss of energy for redemptions which were not getting children excited enough. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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