World Book Day plans reinvigoration for 2012 event

Written By: Lisa Campbell Publication Date: Fri, 04/11/2011 - 15:27 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012—led by children’s marketing specialist Kirsten Grant as its new director and Penguin’s Joanna Prior as chair—with a new push after what Prior described as a “loss of energy for redemptions” which were not getting children “excited enough”. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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J.K. Rowling's Website Starts Selling Harry Potter E-Books

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[ AllThingsD | 2012-03-27 00:00:00 UTC ]
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[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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AOP: Two Thirds of Online Publishers Plan to Grow Digital Roles

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[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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Trust Buster Takes Hard Line As E-Book Probe Continues

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A look at AT&T's Bell Labs documents what in its heyday was truly a marvelous innovation machine and focuses on a handful of compelling narratives.For generations of industry research executives, AT&T's Bell Telephone Laboratories served as an inspiration: a warren of youthful scientists... Continue reading at Los Angeles Times

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[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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