With The Scope, Huffington Post joins the vertical craze

Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a health-focused editorial brand created by The Huffington Post, which a small team is trying to grow on platforms including Facebook and Twitter. Using content created by existing HuffPo staff and other content partners, the Scope will see what resonates with an audience on platforms before expanding into newsletters, other platforms, events and so on. The post With The Scope, Huffington Post joins the vertical craze appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-27 00:00:00 UTC ]
News tagged with: #huffington post #growing number #content partners

Other Publishing stories related to: 'With The Scope, Huffington Post joins the vertical craze'

Sir Michael Edwards joins Academie Francaise

Poet and academic Sir Michael Edwards was today (22nd May) formally admitted to the Acadé... Continue reading at The Bookseller

[ The Bookseller | 2014-05-22 00:00:00 UTC ]
More news stories like this |

Claire Bord joins Bookouture, makes first acquisition

Claire Bord, formerly editorial director at Avon, has joined digital publisher Bookouture as... Continue reading at The Bookseller

[ The Bookseller | 2014-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #claire bord

HC's Tonkinson joins Pan Macmillan

Carole Tonkinson is to leave HarperCollins to launch a new non-fiction imprint at Pan Macmillan... Continue reading at The Bookseller

[ The Bookseller | 2014-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carole tonkinson #leave harpercollins #non-fiction imprint #pan macmillan

Big Allotment Challenge judge joins Hodder

Hodder & Stoughton is to publish a recipe book for jams, chutneys and preserves by one of the... Continue reading at The Bookseller

[ The Bookseller | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #recipe book

Maybury and Matthews join Scholastic

Scholastic has made two appointments to its fiction editorial team, David Maybury and Peter... Continue reading at The Bookseller

[ The Bookseller | 2014-05-16 00:00:00 UTC ]
More news stories like this |

Government: 'no scope to change 20% VAT rate on ebooks'

There is “no scope” to change the 20% VAT rate on ebooks, the UK government said... Continue reading at The Bookseller

[ The Bookseller | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk government

Sam Humphreys to join Mantle

Sam Humphreys is to return to Pan Macmillan after just over three years at Penguin Random House... Continue reading at The Bookseller

[ The Bookseller | 2014-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sam humphreys #pan macmillan

HMH Trade Posts Small Loss in Quarter

Sales in Houghton Mifflin Harcourt’s trade publishing division fell 20% in the first quarter of 2014 compared to the first period of 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
More news stories like this |

Harlequin posts drop in Q1 revenues

Harlequin has posted a drop in revenues and earnings in the first quarter of 2014. Parent... Continue reading at The Bookseller

[ The Bookseller | 2014-05-07 00:00:00 UTC ]
More news stories like this |

Dan Lubart Joins Hachette Book Group

Dan Lubart, formerly senior v-p of sales analytics and pricing at HarperCollins, has been named senior v-p, strategy and publishing operations at the Hachette Book Group effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing operations

Karin Scherer joins Heywood Hill

Former Hatchards assistant manager Karin Scherer has been appointed as a bookseller at Heywood... Continue reading at The Bookseller

[ The Bookseller | 2014-04-30 00:00:00 UTC ]
More news stories like this |

'Geek Girl' joins seven-strong Branford Boase shortlist

The organisers of the Branford Boase award today (1st May) announced this year’s shortlist... Continue reading at The Bookseller

[ The Bookseller | 2014-04-30 00:00:00 UTC ]
More news stories like this |

Panel Mania: Corinne Mucha and the Post Break-Up Blues

In her first adult graphic novel in six years, Corinne Mucha addresses once again the subject of relationships, or, to be accurate, the "getting over it" part after a relationship's end. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corinne mucha

Creamer Joining Hachette Books

Stacy Creamer has been named v-p and executive editor of the newly announced imprint at Hachette, built off of the Hyperion backlist, Hachette Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette books #named v-

Fox joins Phaidon as c.e.o.

Phaidon Press has appointed Keith Fox as its new c.e.o. Fox joins Phaidon from McGraw Hill... Continue reading at The Bookseller

[ The Bookseller | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phaidon press

Comcast joins Time Warner Cable in Consumer Reports' doghouse

The merger partners are two of America's least favorite cable companies, according to the magazine's new survey.Merger partners Comcast Corp. and Time Warner Cable Inc. are two of America's least favorite cable companies, according to a new survey from Consumer Reports. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer reports

Silverberg to Join Open Road

Ira Silverberg will join Open Road Media April 22 as a strategic adviser for author brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ira silverberg

Silverberg joins Open Road

Ira Silverberg, former literature director of the National Endowment for the Arts in the US, is... Continue reading at The Bookseller

[ The Bookseller | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ira silverberg #literature director #national endowment

NCAC, ACLU Join Fray in So. Carolina Lit Controversy

The National Coalition Against Censorship and the American Civil Liberties Union have joined together to urge the South Carolina state senate's finance committee to retain state funding of two university reading programs under fire for assigning controversial books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national coalition