When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the hurdles will be convincing advertisers the premium-priced data is worth it. “The challenge with this kind of data is, how much incremental data is it, and does it actually get people to buy,” said Varick Media Management’s Jim Caruso. The post With shopping data, Skimlinks gives publishers a new way to take on Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-11-05 00:00:00 UTC ]
Big publishers have a natural advantage over smaller competition. Increased purchasing power, data collection and cross-marketing opportunities are a few of the perks of having multiple magazines in different markets. The ability to experiment and make mistakes is a less tangible, but equally... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-05 00:00:00 UTC ]
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Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre. Livefyre plans to fold Storify into its StreamHub product, which offers Web publishers tools for commenting, live... Continue reading at AdWeek
[ AdWeek | 2013-09-09 00:00:00 UTC ]
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Ingram Publisher Services Inc., an Ingram Content Group company, announced the addition of six new publisher clients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-08 00:00:00 UTC ]
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Ingram Publisher Services Inc., announced the addition of two new publisher clients, APL Publishing and Maiden Lane Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-30 00:00:00 UTC ]
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Sony's already said that it's making game publishing on PlayStation 4 even easier than it is on the PlayStation 3, but Senior Account Manager of Development at Sony Computer Entertainment Europe Agostino Simonetta today explained exactly what that means. Sony's apparently applying a "four... Continue reading at Engadget
[ Engadget | 2013-07-11 00:00:00 UTC ]
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Ingram has announced the addition of three new publisher clients: The Mother Company, Mandevilla Press, and The Law School Admission Council (LSAC). Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-20 00:00:00 UTC ]
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Kobo's Android app recently enjoyed a brief stint of global superiority, but that playing field has been leveled with the company's latest update for iOS. Like the Android version, Kobo for iOS now includes support for Dutch, French, German, Italian and Spanish. Additionally, users will also... Continue reading at Engadget
[ Engadget | 2012-08-16 00:00:00 UTC ]
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Apple responded to DOJ antitrust accusations claiming it simply leveled the playing field against Amazon's virtual monopoly of the ebook industry. I disagree. Continue reading at PC World
[ PC World | 2012-04-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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