With Facebook's Instant Articles, Publishers Contemplate a Social-First World

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad sales, the lifebloods of a publisher's existence. "To avoid losing their own audience–and ad dollars–they will need to make sure the reader experience on their own site is just as dynamic and engaging as the articles hosted on Facebook," proclaimed Yaniv Makover, CEO of software maker Keywee. "It is way too early to make conclusions, but the industry will be watching to see if the Instant Article opportunity becomes a growth play or a major revenue risk." To part of Makover's point, ad sales opportunities are afoot, although how profitable remains a question. Instant Articles offers publishers the chance to publish content only on Facebook, and they can keep 100 percent of the revenue for ads they sell on Facebook. In turn, the social site will take a 30 percent cut if it sells the inventory. Publishers can get data about the content through Facebook's analytics in addition to comScore, Omniture and Google Analytics. Generally, Facebook has grown in importance during recent years as an audience generator, and it's now leveraging that hard fact. "In the modern world, it's more and more important to take your content to where your audience wants it," said Jason Kint, CEO, Digital... Continue reading at 'AdWeek'

[ AdWeek | 2015-05-14 00:00:00 UTC ]
News tagged with: #social networks #senior reporter #social sites

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Indie publisher staff see pay and benefits rise

Staff at independent publishers have seen increases in pay and benefits over the last three years... Continue reading at The Bookseller

[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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AAP reports ebooks now account for over 22 percent of US publishers' revenue

It's well off the triple year-over-year growth that ebooks saw a few years ago, but the latest report from the Association of American Publishers shows that ebooks did inch up even further in 2012 to account for a sizeable chunk of overall book sales. According to its figures, ebooks now... Continue reading at Engadget

[ Engadget | 2013-04-13 00:00:00 UTC ]
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More Than a Digital Book World

With ebook and total digital sales posting steady—if generally smaller—increases in 2012, sales of print books held up fairly well across the book trade and at most major houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-12 00:00:00 UTC ]
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Fifty Shades of Grey pays dividends for publishing

Book publishing is a business of high stakes gambles—and trade book publishers continue to make the right bets.Helped by blockbuster titles Fifty Shades of Grey and The Hunger Games, the industry posted net revenue of $7.1 billion in 2012, up 6.2% from the prior year, according to the... Continue reading at Crains New York

[ Crains New York | 2013-04-12 00:00:00 UTC ]
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There’s No Such Thing as “Normal,” say UK Publishing CEOs

Several UK CEOs set the agenda going into next week's London Book Fair. Top of the list: communicating with consumers and coping with the relentless pace of change in publishing. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-12 00:00:00 UTC ]
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Ebooks Made Up 23 Percent of US Publisher Sales in 2012, Says the AAP

Ebooks accounted for 22.55 percent, or nearly a quarter, of U.S. book publishers&rsquo; sales in 2012, according to a full-year report released by the Association of American Publishers Thursday. That&rsquo;s up from 17 percent of sales in 20 ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
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New imprint Moth to publish Northern crime

A new crime fiction imprint based in the north of England has been launched to publish the... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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Medium's New Collaborative Publishing Feature Encourages Authors To Create Better Things, Together

Medium's hypothesis has always been that people create better things when they work together. The publishing platform's newest tool helps its authors do just that. Biz Stone and Ev Williams' founding mantra for Medium, the publishing platform they launched last August, was, "People create... Continue reading at Fast Company

[ Fast Company | 2013-04-10 00:00:00 UTC ]
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Barnes & Noble creates a new self-publishing service

Nook Press gives authors up to 65 percent of their revenue and allows them to sell their titles anywhere. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-04-10 00:00:00 UTC ]
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Publishers in the UK are Expecting Digital Revenues to Increase by 15% This Year

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[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
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Smashwords Prioritizes International Self-Publishing Markets

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[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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Barnes and Noble Rebrands Self-publishing Platform Pubit as NOOK Press

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[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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Can Self-Publishing Help Circumvent Censorship?

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[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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T&F buys Manson Publishing

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[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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Obama advisor David Axelrod to publish Washington memoir

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[ Los Angeles Times | 2013-04-10 00:00:00 UTC ]
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Barnes & Noble relabels PubIt! as Nook Press, adds web-based publishing tool

Barnes & Noble's PubIt! self-publishing conduit has been active for well over two years, but you'd be forgiven for overlooking it with that somewhat forgettable (if very emphatic) name. The company might just know what you're thinking, as it's giving the service a considerably more memorable... Continue reading at Engadget

[ Engadget | 2013-04-09 00:00:00 UTC ]
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The Ten Ways Self-Publishing Has Changed Everything

At The Guardian, Alison Baverstock, author of the guide to self-publishing, The Naked Author, listed the ways in which self-publishing has changed the world. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-09 00:00:00 UTC ]
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