With 100,000 Pieces of Content at Launch, Mode.com Expects 25 Million Monthly Users

Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform outside of Facebook." At its second Digital Content NewFronts presentation today, Mode unveiled its new newsfeed-style social platform, mode.com, which now hosts all of the content that used to be on sites like Glam.com, Foodie.com, Bliss.com and Brash.com. The idea is to help consumers sort through articles and videos that various editors, creators, video producers and experts publish. At launch, Arora said Mode has 100,000 pieces of content from more than 10,000 creators across style, food, entertainment, sports, family and news verticals. Mode's effort comes at an interesting time for publishers. While Mode builds its own social platform, other publishers are pushing out content on ready-made sites like Facebook, Twitter and Snapchat that already have massive reach. Samir Arora, founder and CEO of Mode Media, explained that each social platform today has a purpose. For example, people use Facebook to find friends and look to Twitter as a news source. Mode hopes to stand out by sharing high-quality, curated articles that are vetted by editors (as opposed to newsfeeds curated by friends from high school).  "This is not like the 50 to 100 companies that have created a business inside a Facebook or Twitter, like Buzzfeed," Arora said. "This is spreading stories outside of Facebook. We are... Continue reading at 'AdWeek'

[ AdWeek | 2015-04-29 00:00:00 UTC ]
News tagged with: #pre-roll ads #social activity

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Gardners to launch consumer website

Written By: Lisa Campbell Publication Date: Tue, 15/02/2011 - 09:57 read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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British Bookshops to cease trading within a month

Written By: Lisa Campbell Publication Date: Tue, 15/02/2011 - 17:04 All remaining 28 British Bookshops and Stationers stores will shut up shop within a month, unless a last-minute deal can be made with any interested parties. The programme of closure will begin over the next week, with around... Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Borders expected to file for bankruptcy

Written By: Graeme Neill Publication Date: Mon, 14/02/2011 - 08:46 Borders is expected to file for bankruptcy as soon as tomorrow [15th February], after it failed to agree new funding of more than $1bn with lenders. The book retailer has been struggling for months, with Publishers Weekly... Continue reading at The Bookseller

[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Xcite to launch "one-stop shop" for romance

Written By: Charlotte Williams Publication Date: Mon, 14/02/2011 - 15:25 Accent Press imprint Xcite Books is launching a "one-stop shop" for romantic and erotic ebooks and audio formats. The site, www.erotica-romance-ebooks.com, will launch on 1st March and replaces Xcite's three current sites... Continue reading at The Bookseller

[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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Time Inc. Launching 'All Access' Digital Subscription Plan

At a press conference this morning, Time Inc. announced it is launching an "all access" digital subscription plan in an effort to offer their brands to readers on any platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-11 00:00:00 UTC ]
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Amazon.com launches Kindle app for WebOS

Written By: Lisa Campbell Publication Date: Thu, 10/02/2011 - 07:56 Amazon.com has launched a free Kindle app for webOS to use with the new HP TouchPad. The app allows customers to "buy once, read everywhere" across other devices such as Kindle, iPad, iPod touch, Blackberry and iPhone. Dorothy... Continue reading at The Bookseller

[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Booker Foundation launches Beryl Bainbridge prize

Publication Date: Tue, 08/02/2011 - 08:55 The Man Booker Foundation is to award a special prize to the late author Beryl Bainbridge, who was shortlisted five times for the accolade but never won. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-08 00:00:00 UTC ]
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McSweeney's Launches Cookbook Imprint

The David Chang journal and app that was announced last week is just the first of a new imprint literary publisher McSweeney’s Books is launching later this spring. Inspired by the very encouraging response to the food section in a one-off newspaper prototype McSweeney’s published in December... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-07 00:00:00 UTC ]
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Penton Launches Online Auction Business

For many publishers, "e-commerce" means dabbling in sales of intellectual property, such as work plans (August Home Publishing, Hanley Wood). Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-03 00:00:00 UTC ]
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Quercus increases market share by more than 100%

Written By: Lisa Campbell Quercus has announced that its market share has increased by 103% in a year. The publishing group responsible for Stieg Larsson's best-selling Millennium Trilogy, revealed the group dominated 1.37%, up from 0.66% in 2009 in a market that declined by 1.7%. Quercus chief... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Apple rewrites rules on selling content via apps

Apple has moved to block third party app developers from selling content, such as ebooks, outside of the app store, leading to speculation that it wants a cut of digital purchases, even when they are made via apps such as the Kindle app. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Apple Rejects Sony Reader App, Tightens Grip on Content Sales

Apple has reportedly rejected Sony's reader app from the App store for selling content within the app and letting customers make purchases outside the App store (such as within the Sony Reader Store, according to The New York Times. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-01 00:00:00 UTC ]
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OFT launches investigation into agency pricing

Written By: Charlotte Williams The Office of Fair Trading has announced an enquiry into the ebook agency model, following what it described as a "significant number of complaints". The OFT said the investigation is "into whether arrangements that certain publishers have put in place with some... Continue reading at The Bookseller

[ The Bookseller | 2011-02-01 00:00:00 UTC ]
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Hearst To Buy Lagardere Magazine, Digital Units for $889 Million

Hearst Corp. announced today that it has made an offer of 651 million euros (or about $889 million) for Lagardere's international press and magazine business, including 102 titles in 15 countries, and 50 related Web sites. The deal includes publishing rights to Elle in 15 countries as well as 10... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-31 00:00:00 UTC ]
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Richard and Judy launches kids books club

Written By: Lisa Campbell A children's book written by Jo Nesbo is among the choices in Richard and Judy’s Children’s Book Club, which launched in W H Smith today [27th January]. The husband-and wife television presenting team are working alongside the charity Booktrust, to encourage more... Continue reading at The Bookseller

[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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Barnes & Noble Digital Newsstand Passes 650,000 Periodical Downloads

While publishers and Apple haggle over the pending launch of a digital newsstand, Barnes & Noble took the opportunity to remind everyone that it not only has a functional newsstand, but it's chugging right along. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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NYT Pay Wall Could Debut Next Month

The New York Times will roll out its much-anticipated digital subscription package, probably next month, according to a report by The Wall Street Journal. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-24 00:00:00 UTC ]
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How One Small Publisher Cracked the App Store Top 25

Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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