Why Trinity Mirror's acquisition of Local World makes sense

Expanded regional publishing group will be able to increase digital investment and also present digital advertisers with a larger audience across the UKSo Trinity Mirror has become the UK’s biggest regional newspaper publisher by acquiring full ownership of Local World.The deal has been justifiably projected by Trinity Mirror’s chief executive, Simon Fox, as “transformative”. It empowers the group to increase levels of necessary digital investment and also enables it to present a larger audience to advertisers. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-10-28 00:00:00 UTC ]
News tagged with: #trinity mirror #larger audience #local world #simon fox #digital investment

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Employing Localized Data for Global Book Discovery

Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere. The post Employing Localized Data for Global Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-26 00:00:00 UTC ]
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The World's 57 Largest Book Publishers, 2015

The growing complexity of international book publishing is reflected in this year’s ranking of the world’s largest publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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How Gamification ‘Taps into What Makes Us Human’

A new ebook co-authored by Wharton professor Kevin Werbach offers ideas for using game elements to engage customers, employees and others. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2015-06-26 00:00:00 UTC ]
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C.S. Lewis and J.R.R. Tolkien: Their Faith, Their Friendship, and the Worlds They Created

Three new books illuminate the lives and times of the beloved authors and how they came to write the tales that still enchant readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
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Publishing in Catalan: It's About Making a 'Minority Language' Work

Catalonia, which sits in the northeast region of Spain, counts 7 million inhabitants. But, with a population that reads as readily in Spanish as it does in Catalan, local publishers face numerous hurdles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-23 00:00:00 UTC ]
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Bruno Munari Will Make You Fall In Love With Books All Over Again

A Kindle is no match for the Italian artist and graphic designer's mixed-media tomes.With some books, reading on a screen is virtually the same as on paper. Swipe or turn a page and you'll see words organized into sentences organized into paragraphs organized into chapters. Not so with the work... Continue reading at Fast Company

[ Fast Company | 2015-06-17 00:00:00 UTC ]
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Process Mania: The Making of Jonathan Case's 'The New Deal'

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[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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AOL Now Has an In-House Creative Agency to Make Ads for Brands

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[ Advertising Age | 2015-06-16 00:00:00 UTC ]
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Reuters Makes Some Content Free, Citing ‘Unprecedented’ Shift

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[ Editor & Publisher | 2015-06-10 00:00:00 UTC ]
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Can mobile save the world from a dystopian ad future?

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[ The Guardian | 2015-06-10 00:00:00 UTC ]
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Germany's 'Publisher of the Year' Talks Local Trends

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[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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Vt. Author Teams Up with Local Bookstores to Promote Serial E-novel

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[ Publishers Weekly | 2015-06-08 00:00:00 UTC ]
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Black Mirror Is Almost as Smart as a Good Sci-Fi Book

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[ Wired | 2015-06-06 00:00:00 UTC ]
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Bookindy Chrome extension lists local options for books on Amazon

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[ Engadget | 2015-06-06 00:00:00 UTC ]
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[ The Guardian | 2015-06-05 00:00:00 UTC ]
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[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
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World Press Trends: Newspaper Revenues Shift To New Sources

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[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
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BookCon 2015: Attendance Up, But Concern Lingers Over 2016 Locale

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[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
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BookCon 2015: Taye Diggs and Shane Evans: Joyful in a Diverse World

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[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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