Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2022-06-15 09:30:00 UTC ]
News tagged with: #digital content

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Hachette Book Group, Hachette UK to Move Under United Management Team

Under what it calls a "new English-language management structure," Hachette Livre has named Hachette UK CEO David Shelley head of both Hachette Book Group and HUK, while current HBG CEO Michael Pietsch will retire as CEO and serve as chairman of the new group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #hachette livre #hachette

How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek

[ AdWeek | 2023-11-13 21:00:00 UTC ]
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Jack Artenstein, Former S&S Group President and Publisher, Dies at 83

After executive roles at Grosset & Dunlap and Simon & Schuster, Artenstein launched RGA/Lowell House in 1984, and sold the company to the NTC/Contemporary Publishing Group in 1998. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #executive roles #grosset dunlap #simon schuster

Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
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Pantheons of the Past in the Present: A Reading List of Modern African Books Based on Mythology

Every society, civilization and culture has mythologies and cosmologies; they make up a corpus of ancient and sacred narratives that help give meaning to the world. Passed down through generations, myths educate and clarify our place in a world full of things and forces that are larger than us.... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-03 08:30:51 UTC ]
More news stories like this | News stories tagged with: #world full

RELX Group Is the World's Largest Publisher for the Fifth Year Running

Our annual ranking of the world’s biggest book publishers was once again topped by the STM and legal giant, which toppled Pearson from its perch in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #relx group #largest publisher #year running #annual ranking #pearson

Can You Guess the Fantasy Book Based On a Vague Description?

Are you the kind of fantasy fan that can correctly identify a fantasy book with only the most vague description? Find out with this quiz! Continue reading at Book Riot

[ Book Riot | 2023-11-02 10:35:00 UTC ]
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Levine Querido: Making Waves in the Spanish Market

Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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How web-based vertical video players can unlock new publisher revenue

Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday

[ Digiday | 2023-10-24 13:02:04 UTC ]
More news stories like this | News stories tagged with: #digital publishers

News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #broader effort #publishers including

Hachette Book Group Reports Third Quarter Revenue Dip

CEO Michael Pietsch said the 5.2% decline was attributable to "a lighter publication schedule" compared to the same period last year and "a downward trend" in the overall publishing market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-16 04:00:00 UTC ]
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Sharjah International Book Fair To Host 108 Markets

At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
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How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with: #integrated marketing #streamline operations #news publisher

Can You Guess the Romance Book Based on a Vague Description?

I challenge any romance reader brave enough to test their knowledge. Can you guess the romance book based on a vague description? Continue reading at Book Riot

[ Book Riot | 2023-09-27 10:31:00 UTC ]
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Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
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Hachette Book Group Names Lauren Monaco as EVP, Director of Sales

'To bring our sales and publishing teams even closer together,' says Michael Pietsch, Lauren Monaco follows Alison Lazarus at HBG. The post Hachette Book Group Names Lauren Monaco as EVP, Director of Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-20 21:48:53 UTC ]
More news stories like this | News stories tagged with: #publishing teams #michael pietsch #book group

Vice Media Group’s Cory Haik says company’s publishing business is ‘very close to profitability’

During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday

[ Digiday | 2023-09-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #bounce back #publishing business

Editorial Promotions Announced at Ballantine Group

Kara Welsh, president of PRH’s Ballantine Group—home of the Ballantine Bantam Dell imprints—announced a number of editorial promotions within the group. Those include the promotion of Kara Cesare to v-p and editor-in-chief of BBD. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #kara welsh #editorial promotions