Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2022-06-15 09:30:00 UTC ]
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Guardian Media Group to sell 50.1% stake in Trader Media Group

Guardian, Observer and theguardian.com publisher to invest sale proceeds, thought to be £600m to £700m, in core businessGuardian Media Group is selling its 50.1% stake in Auto Trader owner Trader Media Group to private equity firm Apax Partners in a deal thought to be worth £600m to £700m to the... Continue reading at The Guardian

[ The Guardian | 2014-01-21 00:00:00 UTC ]
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Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Georgia Bodnar Launches Boutique Agency, Noyan Literary

The former Viking editor and UTA agent has launched a boutique literary agency based in New York representing “authors writing works that shape our understanding of the world and offer profound insights into its complexities.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-13 05:00:00 UTC ]
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Macmillan Marketing VP’s Election Post Stirs Anger

In response to president-elect Donald Trump’s win on Election Day, Mariel Dawson, VP of marketing at Macmillan Children’s Publishing Group, posted a pro-Trump graphic on a personal account, raising concerns of bias among Macmillan authors and readers and prompting a response from the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Hachette Expands Basic Books Group

The division of Hachette Book Group will add two new imprints to its portfolio following the promotion of Lara Heimert to president and publisher: Basic Venture, a new business and economics imprint, and Basic Liberty, a new conservative imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-07 05:00:00 UTC ]
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Quarto Group CEO Alison Goff to Step Down

Goff, who joined the Quarto Group in 2022, will step down at the end of the year due to personal reasons. Quarto Group president CK Lau will step in as interim CEO, effective November 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-22 04:00:00 UTC ]
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Ingram Content Group launches new research tool

Ingram Content Group has unveiled a new IP database and research tool, called MediaScout. Here's what it can do. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-10-18 18:59:37 UTC ]
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Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair

Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
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Frankfurt Book Fair: FEP’s Data ‘Story’ of the European Book Market

The ‘story’ being told by FEP book industry data, says Enrico Turrin, shows a stable, post-pandemic book market across Europe. By Brianna Robles | @breesharraine uring the opening day (October 16) of the Frankfurt Book Fair, the Federation of European Publishers (FEP) presented key data about... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
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Mexican restaurant group’s chef-owner claims partner skimmed funds to revive Kellogg’s Diner

A top chef has accused his longtime business partner of improperly funneling millions of dollars into side projects, including the revival of Williamsburg’s Kellogg’s Diner.Julian Medina says that Luis Skibar, who owns a fast-growing empire of Mexican-style eateries with Medina, has “unlawfully... Continue reading at Crains New York

[ Crains New York | 2024-10-15 17:41:30 UTC ]
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Nielsen BookData Releases Book Sales Data on Several Markets

January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
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Scrapper director Charlotte Regan joins Somesuch roster

Charlotte Regan has directed ads for brands including Cadbury, Alzheimer’s Society and Macmillan Cancer Support. Continue reading at Media Week

[ Media Week | 2024-10-09 11:00:00 UTC ]
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A Look at Crime and Mystery in the Philippines’ Book Market

Organizers of Frankfurt’s 2025 Guest of Honor Philippines program describe crime and mystery writing in the Philippine market. Sponsored. Publishing Perspectives Staff Report ‘More Than Solving a Mystery’ hile much of the book world is focused on the upcoming 76th edition of  Frankfurter... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-04 12:00:59 UTC ]
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Tanzania suspends news websites over ad referencing killings of dissidents

Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian

[ The Guardian | 2024-10-03 15:13:30 UTC ]
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CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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Guardian Media Group in talks to sell the Observer newspaper to Tortoise

News publisher Guardian Media Group says it is in talks to sell The Observer newspaper to “slow news” outlet Tortoise Media Continue reading at ABC News

[ ABC News | 2024-09-17 16:30:04 UTC ]
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The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
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Google’s ad tech practices have landed them in court. Here’s why

The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company

[ Fast Company | 2024-09-09 13:38:21 UTC ]
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HarperCollins Moves Harvest to Morrow Group; Diana Baroni to Lead Harvest, Harper Wave

Baroni, formerly SVP, editor-in-chief, and publisher of Harmony Books and Rodale Books at Penguin Random House, will join HarperCollins on October 7 as SVP and publisher for Harvest and Harper Wave, which will now both be housed under the Morrow Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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SPCK Group Signs Distribution Deal with Two Rivers Distribution

The London-based Christian publisher, established in 1698, publishes about 80 titles annually, and has a backlist of more than 3,000 titles across nine imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
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