Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2022-06-15 09:30:00 UTC ]
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Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.    Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
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“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | All news stories tagged with: #verso #publishing world #main gripe #verso books #happy hour #marlowe granados


The Reading Agency reveals 2022 Quick Reads covers

The Reading Agency has unveiled the covers for its 2022 Quick Reads titles, written by the likes of Paula Hawkins, Graham Norton and Alex Wheatle. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 07:14:30 UTC ]
More news stories like this | All news stories tagged with: #alex wheatle #graham norton #paula hawkins #reading agency


Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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Guillory launches the Underline Literary Agency in Glasgow

Robbie Guillory is leaving the Kate Nash Literary Agency to start his own agency in Glasgow. Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 13:20:05 UTC ]
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Osei promoted to junior agent at The Good Literary Agency

The Good Literary Agency (TGLA) has promoted Gyamfia Osei to junior literary agent to build a commercial and upmarket fiction list alongside one for non-fiction authors. Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 05:38:45 UTC ]
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Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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White Rabbit signs Lanegan's 'terrifying' account of Covid-19 fight

White Rabbit has signed a new memoir by Mark Lanegan, described as a “terrifying account” of Covid-19, which left the songwriter slipping in and out of a coma. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 22:09:40 UTC ]
More news stories like this | All news stories tagged with: #memoir #white rabbit


Two Hoots lands 'inclusive' account of LGBTQ+ activism from Roberts

Macmillan Children's Books imprint Two Hoots has landed an "accessible and inclusive" account of LGTBQ+ activism from David Roberts. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 21:55:02 UTC ]
More news stories like this | All news stories tagged with: #macmillan #macmillan children #lgbtq+ activism #david roberts


The History Press lands 'enthralling account' of hidden war stories from Pearson

The History Press has landed an "enthralling account" of hidden war stories from Berlin-based university lecturer and cultural historian Joseph Pearson.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 16:49:43 UTC ]
More news stories like this | All news stories tagged with: #pearson #history press


Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #make money


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | All news stories tagged with: #reluctant readers #reading agency


Reading Agency project to bring latest VR technology to 15 libraries

The latest augmented and virtual reality technology will be brought to 15 libraries across the country next summer, as part of a new project to help support libraries recover from the coronavirus pandemic.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 11:42:41 UTC ]
More news stories like this | All news stories tagged with: #libraries #coronavirus pandemic


Questlove puts his obsessive music expertise on full display

In “Music Is History,” Questlove examines pivotal songs from each of the last 50 years, creating a hybrid of American history, musicology and memoir. Continue reading at The Washington Post

[ The Washington Post | 2021-10-20 13:45:00 UTC ]
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Mark Cavendish Tour de France account snapped up by Ebury Spotlight

Ebury Spotlight will publish Tour de Force, Mark Cavendish's "dramatic personal account" of how he equalled the record for the most Tour de France stage wins of all time. Continue reading at The Bookseller

[ The Bookseller | 2021-10-19 05:11:27 UTC ]
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Woodland Group acquires 50% of Worldwide Book Services

Supply chain specialist Woodland Group has acquired 50% of logistics company Worldwide Book Services, Continue reading at The Bookseller

[ The Bookseller | 2021-10-14 10:19:35 UTC ]
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BBC and 9 Story Media Group bring A Kind of Spark to UK screens

Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller

[ The Bookseller | 2021-10-10 20:11:31 UTC ]
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ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen