Why Thinking Same-Language Markets are Uniform is a Mistake

Addressing the differences between the various international book markets is one of the missions we have here at Publishing Perspectives. It's perhaps the key reason we exist. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2012-11-02 00:00:00 UTC ]
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NPD BookScan for June: Another View of the US Market

The American book market, in NPD's report, 'maintained its strength in June, adding 1.8 million print units over the previous five weeks.' The post NPD BookScan for June: Another View of the US Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-11 20:49:57 UTC ]
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The German Book Market in 2021: Turnover Up 3.5 Percent

Challenges: First half of 2022, the German market has a sales shortfall of 11.1 percent in the local book trade compared to 2019. The post The German Book Market in 2021: Turnover Up 3.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-07 21:04:45 UTC ]
More news stories like this | News stories tagged with: #german market #book trade #german book


São Paulo’s Professional Days: Language Challenges

Ahead of the São Paulo International Book Fair, publishers explore key market hurdles for the Portuguese-language world. The post São Paulo’s Professional Days: Language Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-29 22:24:17 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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Here are the books Bill Gates thinks you should be reading this summer.

It seems like everyone (ahem) has a summer reading list for you this week—even Bill Gates. As you probably know, Gates loves to read—and he also loves to write about books on his blog, GatesNotes, where today he published a list of his recommendations for the season. But don’t expect any beach... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-06 17:00:32 UTC ]
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Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market

'We remain committed to our customers in China," an Amazon spokesperson says, although Kindle sales will end June 30, 2023. The post Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-02 19:53:43 UTC ]
More news stories like this | News stories tagged with: #kindle sales #chinese market #kindle


Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

[ AdWeek | 2022-06-01 11:00:00 UTC ]
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U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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Abu Dhabi: Kobo Announces Arabic as a Primary Language

The 12-year-old international digital book service's CEO Michael Tamblyn addressed the Abu Dhabi book fair's conference. The post Abu Dhabi: Kobo Announces Arabic as a Primary Language appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-05-24 02:03:48 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Ali Smith’s ‘Companion Piece’ is a novel for people who love language

Ali Smith's first novel since her seasonal quartet takes place in our pandemic-inflected world. Continue reading at The Washington Post

[ The Washington Post | 2022-05-04 11:00:00 UTC ]
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PRH Sees Sales of Spanish-Language Books Surge

Silvia Matute, president of Penguin Random House Grupo Editorial’s U.S. division, discusses the company’s growth and the Spanish-language book market in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-29 04:00:00 UTC ]
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Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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The 100-year-old story of South Africa's first history book in the isiZulu language

Magema Fuze’s book was a radical act of publishing. It contained histories of chiefdoms and kingdoms - from the Zulu to the Ngcobo. Continue reading at The Conversation

[ The Conversation | 2022-04-07 14:10:22 UTC ]
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London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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Hamilton author had his children's book translated into a sign language, and says everyone should do it

Bruce Simpson self published Paislee and the Talking Tree, and put an American Sign Language version online. Members of the deaf community say such translations are still not that common with newer books and applaud the move. Continue reading at CBC

[ CBC | 2022-02-28 21:15:37 UTC ]
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